Make your ads more effectiveAd extensions help make your campaign more effective and attract more relevant customers to your business. These optional enhancements to your text ads are simple to include and don’t cost extra to use. With ad extensions, customers can easily call or find your store, navigate to specific pages on your site, download an app and more.


Why use ad extensions?

  • Help customers find your business information quickly.
  • Boost online and foot traffic to your website and store.
  • Drive more leads, conversions and sales.
  • Achieve goals unique to your business.


Choose from these ad extensions and benefits

Sitelink Extensions: Direct customers to precise pages on your website by adding these additional links to your ads.

Call Extensions: Display a phone number directly in your ad and give customers a convenient way to call your business directly from search results.

Location Extensions: Put address and phone number info in your ads so local searchers can easily find your business.

App Extensions: Add call-to-action links in your ads to promote downloads of your iOS, Android and Windows apps.

Review Extensions: Tell your customers about your great ratings by displaying a positive review from an independent, respected third-party source.

Image Extensions: Place photographs in your ad that can grab customers’ attention and help increase clicks.

Callout Extensions: Highlight key features of your business with these short, additional text phrases in your ads.

Start using ad extensions

Check out What are ad extensions to learn more about these powerful enhancements. When you’re ready, begin using ad extensions in Bing Ads to make your ads more effective.

Go to ad extensions