David Pann

General Manager, Microsoft Search Advertising

Bing to Power AOL’s Search

Here at Bing Ads, we’re constantly looking for ways to extend our reach and grow volume for our customers.  That’s why today we are excited to announce a new partnership with AOL.  Beginning January 1st, 2016 Bing will become the exclusive provider of search and search advertising services across AOL properties for even greater consumer and marketer reach.


Now with 20% market share in U.S., Bing continues to grow organically and through key partnerships. The 10-year deal with AOL is the latest to validate the exceptional quality of our results and marketplace. No longer just a destination search engine, Bing is becoming an integral part of popular first and third party devices and services.


The extended reach combined with the controls within Bing Ads will give marketers opportunities to reach even more customers at the right ROI.  We’re excited about our partnership with AOL and will continue to evaluate additional partners to bring new opportunities to our customers.

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