Jamie Chung

Program Manager
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Enable or Pause Multiple Campaigns, Ads, and Keywords on the Bing Ads Apps

We’ve made it easier to manage multiple campaigns at the same time by introducing bulk editing on the mobile apps. Previously, you were limited to pausing only one campaign or keyword at a time, and when you’re in a pinch, you know how time consuming this can be. Now with bulk editing, you will be able to enable or pause the statuses of multiple campaigns, ad groups, ads, or keywords.


More bulk edits to come; tell us what you think

We’ll continue to iterate based on your feedback and plan to deliver bulk and shared budget management for your campaigns. You can also look forward to bulk bid management for ad groups and keywords.


What would you like to see next in our apps? Let us know via Twitter and the Bing Ads Feature Suggestion Forum. Thousands of advertisers are using our mobile apps every day to keep tabs on their campaigns while they are on the go.


Download the Bing Ads apps for iOS and Android today!



At Bing Ads, we're listening. Happy Advertising!

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Expanded Text Ads now available for pilot to all Bing Ads customers

What are Expanded Text Ads?

Expanded Text Ads is a new mobile-optimized ad format that enables your customers to craft longer ad copy and optimize their ad text to better engage with searchers before they click on their ads. Expanded Text Ads works seamlessly on mobile, tablet and desktop devices, giving you a way to create more compelling calls to action for consumers and drive higher conversions to your business.



Sign up for pilot access to Expanded Text Ads

Fill out our Expanded Text Ads survey with the Customer IDs that you would like to be enabled. You will be placed in a queue and as we begin to enable customers with pilot access, we’ll send email confirmation to the address you provide so that you can get started. Sign up for Expanded Text Ads.


Customers with pilot access will be able to sync AdWords campaigns using Expanded Text Ads to Bing Ads using Google Import in addition to manage Expanded Text Ads using Bing Ads Web UI and Bing Ads Editor and Bing Ads API. Learn more about Expanded Text Ads.


Let us know your thoughts on Expanded Text Ads: For questions and inquiries during pilot, we encourage you to reach out to your Bing Ads account manager if you have one or directly send us feedback: bingads-pilots@microsoft.com

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Upgraded URLs now available in Bing Ads: An easier way to manage your tracking URLs

It can be a challenge to track campaign performance and understand how customers are reacting to your ads. Not only do you have a lot of performance metrics, but you also have a lot of campaigns, ads to manage to ensure you are effectively spending your budget and increasing your return on ad spend. Upgraded URLs are here to simplify things for you.

What are Upgraded URLs?



Currently you use destination URLs to direct customers to the most relevant landing page associated to the keyword and track important information about your ads, such as the keyword that triggered a conversion or the name of the campaign that triggered an ad.


All of this information is captured in a single URL that combines your landing page URL along with tracking information. This can get messy and make it more difficult to even make simple changes to URL tracking parameters later.



With Upgraded URLs, we are improving the way you manage your ad tracking, so you can quickly make updates to your tracking codes and keep your ads running.


There will be separate fields for URLs and parameters:

1.   Final URL – The landing page URL where you are sending your customers to.

2.   Shared Tracking Template – This contains your tracking information and acts as a building block for all the URLs in your account.

3.   Custom Parameters – This contains more granular tracking information relevant for your URLs and reports.


Benefits of Upgraded URLs

More efficient tracking management: Manage and update tracking information for multiple URLs with a single shared tracking template. Turn hundreds, thousands or millions of URL bulk edits into one quick change.

Less down time, more conversions and clicks: Quickly and confidently make tracking changes to your URLs using an account-level tracking template without your ads being sent to review by our policy team. This means your ads keep on running, so you don’t lose out on potential conversions.

Additional tracking insights: Track additional insights with new custom parameters and dynamic text substitutions to learn more about the source of your ad clicks.

Jumpstart your Upgraded URL Usage

Import your Upgraded URLs from Google AdWords: Save time by using our Import tool to directly import your campaigns from your Google AdWords account into Bing Ads, including Upgraded URLs. You can do this from the Bing Ads Web interface or using Bing Ads Editor. Learn more

Bulk manage your Upgraded URLs using Bing Ads Editor 11: Get more done by using Bing Ads Editor to sync your campaigns and accounts, make changes or additions offline, implement Upgraded URLs and update your revisions with one click. Learn more

Upgraded URLs Must-Knows, Tips and Best Practices

Set an account-level tracking template: We recommend that you set up a tracking template at the account level so that any changes you make cascade downward to your ads and other URLs. You can, of course, still choose to manage or override tracking at the individual level using local tracking templates for keywords, ads or sitelinks. We’ve provided you with this flexibility, so you can choose the method that works best for you. Learn more

Take advantage of mobile URLs: When setting up your landing page URLs, you can now easily define a separate URL for visits to your website coming from mobile devices. This separation is more readable and will save you time when managing ads for both desktop and mobile ads. Learn more

Get granular with custom parameters: For advertisers who want to define their own tracking parameters, custom parameters come in handy. Custom parameters allow you to combine consolidate commonly used URL parameters or create campaign specific parameters. You can then and add them to your tracking templates or final URLs. Learn more

Leverage keyword URLs instead of {param1}: For advertisers who need the granularity of keyword-level reporting and tracking, we encourage you to take advantage of keyword final and mobile URLs instead of the traditional {param1} approach. First, move your keyword {param1,2,3} to keyword final URLs. Second, set your ad creative’s final URL to the display URL. Learn more

Benefit from increased URL character limits: Destination URLs today have a maximum length of 1024 characters which limited the amount of URL parameters you could utilize for tracking purposes. Now with Upgraded URLs, you can use up to 2048 characters in both your Final URLs and Tracking templates for a maximum effective length of 4096.

Try out our new URL tracking parameters to track ad clicks: Over the course of the few months, we’ve added support for more URL tracking parameters which can give you more information about the visitor of your click, such as the name or ID of the campaign that triggered the ad. The more information you have about your clicks, the more effective your campaign optimizations will be. Learn more

Simplify tracking with Bing Ads auto-tagging: Customers who utilize auto-tagging in Bing Ads to send UTM tags to their landing page URLs will also be able to take advantage of this using Upgraded URLs. Auto-tagging appends the UTM tags at the end of the URL, after any URL parameters and tracking templates have been applied. Learn more

Availability of Upgraded URLs

Today, Upgraded URLs is being rolled out to all advertisers worldwide. Visit our help website for additional resources on URL tracking and analytics. Learn more

For advertisers and agencies: Be sure to speak with your account manager and search engine marketing tool to understand their plans for Upgraded URLs. This will ensure that you have the smoothest transition as Upgraded URLs support will be released with our partnering tools within the upcoming weeks and months.

Timing on sunset of Destination URLs: Text ads using Destination URLs will continue to serve as expected throughout the 2016 calendar year. Continue to follow up on our blog for more updates as we begin communicating plans so that you can prepare for this change in 2017.


Let us know your thoughts: As always, we encourage you to directly send us feedback: bingads-feedback@microsoft.com.


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Edit Text Ads and Manage Ad Disapprovals from the Bing Ads Apps on iOS & Android

We love that our advertisers find the Bing Ads mobile apps useful to visualize their campaign performance and make simple updates to budgets, bids, and statuses on the go. Being able to access your Bing Ads accounts can be a timesaver when visiting with a customer or client, or doing a pulse check during your morning commute. The latest updates to the mobile apps will make you even more productive so that you can take more action while you're on the go.

Edit text ads: Make changes to your ad text and URLs

Previously, our advertisers needed to use either Bing Ads or Bing Ads Editor in order to make changes to their ad text and URLs. We understand that there are times where you just need to make a simple tweak to further optimize your ad text. Now with the latest version of the mobile apps, you can perform updates to text ads while you are away from your desk.

On the ad summary screen, tap the pencil icon to begin editing. As you make changes to your text ad, you'll be able to see a real time preview of your changes so you can spot mistakes and correct them with ease.

Ad disapprovals notifications: Review your disapproved ads and get notified if your ads require changes

Whenever you submit new or updated ads, the Bing Ads team carefully reviews them to ensure you and your customers have the best experience on our advertising network. We want to make sure that your ads are back up and running as fast as possible and the mobile app is now another great way to get notified of these changes on the go.

There are a few ways to review the disapproved ads in your account. On the Dashboard screen, if your account has any pending editorial disapprovals, a real-time count will be displayed for your convenience. You will be able to drill down and see which ads did not meet our guidelines, as well as the reasons the ads were disapproved. The mobile app even allows you to request exceptions inline so that you do not have to wait to go back to your desk to submit updates or changes.

You will also receive push notifications on your mobile device whenever newly submitted ads require your changes. From the alert summary screen, you will be able to quickly review all the disapproved ads in your account or learn more about the Bing Ads policies.

Tell us what you think 

What would you like to see next in our apps? Let us know via Twitter and the Bing Ads Feature Suggestion Forum. Thousands of advertisers are using our mobile apps every day to keep tabs on their campaigns while they are on the go. Download the Bing Ads apps for iOS and Android today!




At Bing Ads, we're listening. Happy Advertising!

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Auto-tagging comes to Bing Shopping Campaigns

Yesterday, we touched on new tracking parameters that you can start taking advantage of for your landing page URLs to gain additional insights on your clicks. To continue to improve the way that Bing Ads manages your URLs, we’ve also rolled out widened support of auto-tagging to two ad products.

With auto-tagging support for Bing Shopping Campaigns and Image Extensions, you can finally say goodbye to manually tagging landing page URLs for these features. We’ll cover more in depth what is changed recently and how you can start taking advantage of it today to reach valuable customers more easily.

Auto-tagging support for Bing Shopping Campaigns and Image Extensions

Auto-tagging makes it even easier for you to track your paid search campaigns because it tells Bing to automatically append special UTM tags to your landing page URLs. You can then build reports on these URLs using your own web analytics tool, such as Google Analytics, to track how people are getting to your website.


bing ads auto-tagging


Bing will now automatically append landing page URLs with UTM tags for Bing Shopping Campaigns and Image Extensions. For example, let’s imagine that set your landing page URL in Bing Ads to:


When auto-tagging is enabled on your account, Bing will automatically append these tags to your URLs, resulting in:


And it tells you that:

  • The person came from Bingutm_source=bing
  • The channel or type of ad was cpc (cost-per-click). utm_medium=cpc
  • The keyword was from the campaign Salesutm_campaign=Sales
  • The keyword was from the ad group Clearanceutm_content=Clearance
  • The keyword Shoes triggered the ad that was clicked. utm_term=Shoes


If you already have auto-tagging enabled on your account, you do not need to make any changes to your landing page URLs and you can already start reporting on these clicks. Do take this opportunity to review your URLs and clean up any existing UTM tags that are redundant or reused. This will simplify your reporting in the future as we continue to make improvements to the way you manage URLs in Bing Ads.

For advertisers who are new to enable auto-tagging, it is as easy as a selecting a checkbox in your account settings. Learn more about auto-tagging from Bing Ads Help.

Auto-tagging now appends utm_content to send ad group name

For those who might have missed the update, back in January 2016, we released updates based on your feedback to auto-tag ad group names using the utm_content parameter. The breakdown of how UTM tags are also shown below for your quick reference.

bing ads auto-tagging



Tells you


Where people came from. Bing sets this to bing.


What channel was used. Bing sets this to cpc.


What campaigns the keywords came from.

NEW! utm_content

What ad groups the keywords came from.


What keyword brought people to your website. 
For product ads, what Bing Shopping product group (Criterion ID) brought people to your ad.


Note: Auto-tagging is now supported for: text ads, keywords, Bing Shopping Campaigns and ad extensions (Sitelink and Image). Auto-tagging is not applied to contextual ads.

Questions? Comments?

Feel free to ping us on Twitter, visit us to ask questions at the Bing Ads Answers forum, submit and vote on your top-priority features at the Bing Ads Feature Suggestion forum, or send us your feedback directly at BingAds-feedback@microsoft.com.

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New tracking parameters for URLs in Bing Ads

We understand how important it is for advertisers to gain additional insights about their paid search clicks. The more data you have, the easier it is to fine tune your campaign settings to improve performance that can help you reach valuable customers more easily.

Three new tags — {Campaign}, {AdGroup} and {Network} — can now be added to your landing page URLs to help you quickly determine where your ads are appearing and what is triggering them to appear.

New dynamic text tags for better URL management

Dynamic text tags are powerful because Bing automatically will replace these tags with information relevant to the click so you can perform analytics and build richer reports about your landing pages.


Dynamic text tag

Tells you

Why is it important?


Name of the campaign that triggered a click

It’s easier to cross reference based on it’s name when doing spot quick reporting.


Name of the ad group that triggered a click


Ad network type on which the ad was served:

  • o = owned and operated (Bing, MSN, etc.)
  • s = syndicated (AOL, Yahoo)

How was your ad displayed across the Bing Network? It is an easy way to determine where quality traffic is coming from.



For example, let’s imagine that set your landing page URL in Bing Ads to:


When your ad is served, Bing will automatically replace the tags with dynamic information from your campaign. The resulting URL may look like this:


It tells you that:

  • The keyword was from the campaign Sales, campaign=Sales
  • The keyword was from the ad group Clearanceadgroup=Clearance
  • The keyword Shoes triggered the ad that was clicked, keyword=Shoes
  • The network where the ad was served was Bing Owned and Operated, network=o


Feel free to start taking advantage of these recent additions and to review our full list of tags that can be used for URL tracking. Expect more customization to landing page URLs on the way based on your feedback.

Questions? Comments?

Feel free to ping us on Twitter, visit us to ask questions at the Bing Ads Answers forum, submit and vote on your top-priority features at the Bing Ads Feature Suggestion forum, or send us your feedback directly at BingAds-feedback@microsoft.com.

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