Joseph Damiani

Program Manager

New! Easily highlight your products and services with Structured Snippets

This year at Bing Ads, we’ve been working overtime to bring you a rich set of extensions which both engage your audience and enable you to tailor your ads exactly the way you like.  That’s why today, we’re thrilled to announce the release of Structured Snippets extensions to all US-based advertisers.

Structured Snippets

Your customers care about your products and services – that’s why they’re searching!  Structured Snippets enable you to highlight specific aspects of your products and services that are important to you.  You first choose a header, such as ‘Brands’, to provide context for whatever it is you’d like to highlight.  From there, simply specify snippets of text you’d like to pair with your header.  For example, ‘Windows, Azure, Xbox, and Skype’ are all Microsoft brands.


What you need to know

  • A minimum of three snippets is required; we'll show as many as space allows (up to ten)
  • Campaigns and ad groups can associate with up to twenty Structured Snippets
  • Structured Snippets are not clickable and should not duplicate info already contained within an ad 


We’ll be rolling out international availability over the next few weeks.  For the latest details on Structured Snippets, such as how they compare with Callout Extensions, check out our Help page here. 

On behalf of the whole Bing Ads team we hope you enjoy our new extensions and look forward to delighting in your success!

Have fun out there,

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Boost CTR with Callout and Review Extensions

Build trust, increase CTR, and showcase what makes your website unique with Callout and Review Extensions.  Enriching your ads with extensions is easily one of the best ways to make your website stand out to customers on the Bing Network.  That’s why today we’re thrilled to announce not only one, but two new ways to do just that.

Callout Extensions

What makes your business better than the rest?  Show it off with Callout Extensions.  Highlight specific products, services, deals or selling points by placing customizable bullet points beneath your ads.

Callout Extensions

What You Need To Know

  • A given ad will display up to four callouts, with a minimum of two required
  • Callout Extensions will serve alongside your other ad extensions
  • Callouts are not clickable, free to use, and should not duplicate information already present within an ad  
  • Each campaign and ad group can have up to 20 Callout Extensions associated with it

Review Extensions

Review extensions enable you to build trust with potential customers by adding a positive review from a trusted 3rd party source beneath your ads.

Review Extensions

What You Need To Know

  • A given ad will display only one review 
  • Similar to callouts, reviews also serve alongside your other ad extensions  
  • The review text itself is not clickable, but clicks on the review source (which link to the page containing the review) are free!  
  • Reviews and their corresponding sources have specific editorial guidelines


For more information on Callout Extensions, visit our help page here.
For more information on Review Extensions, visit our help page here.


On behalf of the whole Bing Ads team, we hope you enjoy the new extensions and look forward to delighting in your success!

Keep reading