Bing Ads Keyword Planner Adds New Features and Gets Extended to More Markets

Bing Ads Keyword Planner Adds New Features and Gets Extended to More Markets
We are extremely excited to announce that Bing Ads Keyword Planner is available in an additional 3 markets – United Kingdom (UK), Canada (CA) and Australia (AU) – in additional to the United States (US), and integrates popular customer features from Campaign Planner, like vertical insights based on product category and keyword suggestion.

Targeting fine-grained locations in United States, United Kingdom, Canada and Australia
With this release, customers from the UK, CA and AU can now access Keyword Planner under Toolsin Bing Ads, where there was once only “Research Keywords.”  In Keyword Planner’s targeting section, you can now also target multiple and more specific locations – like state/province and city-level.

These new targeting options are also enabled with historical statistics like average monthly searches, competition, suggested bid, ad impression share, and traffic estimations, so you can make the best targeting decision.

One more source for keyword suggestion – product category 
In addition to better targeting and new markets, Keyword Planner now provides 3 types of sources for keyword suggestion: seed keywords related to your business, landing page and product category. You can input one of them or any combination of them to get keyword suggestions.

You will also notice in Product Category that the hierarchies and keywords associated with the category align to those in your Campaign Planner.  Select a particular Product Category to get insights for those keywords represented in the category, such as search trends, mobile trends, performance breakdown by device and locations, and other competitive insights.

If you select one product category together with other sources to get suggestion, the product category will be used as filter to ensure that the expanded keywords from other sources are related to this category. Note: to help streamline your optimization tools, we will be removing the Campaign Planner tool from the Tools tab.

Excited? Want to learn more? Login to Bing Ads today to try out the new Keyword Planner!
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