Expanded Text Ads now available for pilot to all Bing Ads customers

What are Expanded Text Ads?

Expanded Text Ads is a new mobile-optimized ad format that enables your customers to craft longer ad copy and optimize their ad text to better engage with searchers before they click on their ads. Expanded Text Ads works seamlessly on mobile, tablet and desktop devices, giving you a way to create more compelling calls to action for consumers and drive higher conversions to your business.



Sign up for pilot access to Expanded Text Ads

Fill out our Expanded Text Ads survey with the Customer IDs that you would like to be enabled. You will be placed in a queue and as we begin to enable customers with pilot access, we’ll send email confirmation to the address you provide so that you can get started. Sign up for Expanded Text Ads.


Customers with pilot access will be able to sync AdWords campaigns using Expanded Text Ads to Bing Ads using Google Import in addition to manage Expanded Text Ads using Bing Ads Web UI and Bing Ads Editor and Bing Ads API. Learn more about Expanded Text Ads.


Let us know your thoughts on Expanded Text Ads: For questions and inquiries during pilot, we encourage you to reach out to your Bing Ads account manager if you have one or directly send us feedback: bingads-pilots@microsoft.com

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