Seventy-eight percent of Australians have smartphones,1 and these consumers use their smartphones to search. In fact, by 2017, more searches will come from these devices than PCs or laptops.1 With Bing Ads mobile advertising, you can expand your reach to millions of these customers.
Get an average of 10-15 percent more clicks using Call Extensions to display a phone number directly in your search ad (U.S. data).5 Mobile searchers can simply tap the number in your ad to call. Measure your campaign with detailed analytics.
Put your address and phone number in your ads with Location Extensions and help local customers find your business fast. Location Extensions can boost your click-through rate of up to 15 percent (U.S. data).5
Sitelink Extensions take customers directly to specific pages on your mobile website and can boost your click-through rate by 10-15 percent (U.S. data).5 Use them to highlight promotions, products, services or key sections of your site.
Download these tips and resources for more insights on reaching local customers with mobile advertising. When you’re ready, sign in to include Bing Ads for mobile in your campaigns.
1. 2014 Canalys smartphone IB2. 2. Marin Software. “Mobile Search Advertising Around the Globe,” 2014 annual report. 3. Microsoft Research and Ipsos OTX. “Mobile in the Consumer Journey.” 4. xAd/Telmetrics study, “Mobile Path to Purchase,” and Microsoft Research. 5. Bing Ads internal data.