Launch smarter education campaigns with our latest vertical insights
As an education and learning advertiser, getting a lesson on the latest market data and trends can give you a competitive advantage. And as the education vertical on Bing Ads in Australia continues to grow, you need these up-to-date insights to help guide your search strategies throughout the year. From trends in click volume and performance across devices to specific recommendations, use our recent education insights report to plan successful campaigns.
Here are some highlights:
Analysis of various annual trends. Find out traffic trends in the education vertical and when your cost per click will be highest. No surprise, for example, that cost per click of education keywords peaks in January and February.
Performance review across devices. Desktops generating the most clicks, while tablets had the best click-through rate. From a keyword cost-per-click perspective, smartphone clicks were the most cost efficient.
Keyword trends. Learn the most-used directional keywords by clicks, plus get key advice for setting up and managing education-based ads and keyword sets.
In addition, we provide key tips to boost the effectiveness of your campaigns, such as adding ad extensions like Enhanced Sitelinks to increase your traffic. For a complete review of our education vertical report, check out the presentation to the right or download it below.