To offer a safe and positive online experience for users, we cannot accept ads that contain or relate to certain content. This includes, but is not limited to, the content covered in the policies listed below. We reserve the right to reject or remove any ad, at our sole discretion and at any time.

Advertising for the following content, products and services is either disallowed or subject to specific participation policies.

  • Areas of questionable legality
  • Dating
  • Defamatory, slanderous, libelous or threatening content
  • Hate speech
  • Peer-to-peer file sharing
  • Political and religious content
  • Sensitive advertising
  • Suffering and violence
  • Unregulated user-generated content
  • Usenet

Areas of questionable legality

Microsoft does not accept advertising for illegal products or services. Additionally, Microsoft reserves the right to refuse advertising for certain content, products and services if the legality or regulatory status of the item is unclear.

Brazil, India, United States


  • Pesticides, herbicides and fungicides, as well as other agricultural products which hold any ingredient toxic to human health and the environment, are not allowed.
  • Advertising for furniture made of native wood and native wood lumber is not allowed without proper certifications, authorizations and permits.
  • Advertising for sales of native Brazilian animals is not allowed without the breeder’s government-issued registry number.


Microsoft prohibits the following content in India:

  • Material that is grossly harmful, harassing, blasphemous, defamatory, obscene, pornographic, pedophilic, libelous, invasive of another's privacy, hateful, racially or ethnically objectionable, disparaging, relating to or encouraging money laundering or gambling, or otherwise unlawful is prohibited.
  • Advertising that deceives or misleads the addressee about the origin of such messages or communicates any information which is grossly offensive or menacing in nature, or impersonates another person is not allowed.
  • Material that threatens the unity, integrity, defense, security or sovereignty of India, friendly relations with foreign states, or public order, or causes incitement to the commission of any cognizable offense or prevents investigation of any offense, or is insulting to any other nation.
  • Material that may harm minors. For example, any content that:
    • Depicts children in an obscene manner.
    • Depicts children engaged in indecent or sexually explicit acts or conduct.
    • Cultivates, entices or induces children to online relationships with one or more children for sexually explicit acts or that may offend a reasonable adult.
    • Facilitates abuse of children online.
    • Facilitates the sale of restricted items to children, such as alcohol, gambling or depictions of violence.

United States

Advertising for penny auction or any “pay-to-bid” auction site is not allowed.


Indonesia, Malaysia, Philippines, Singapore, Thailand, Vietnam

Services related to international matchmaking for marriage, or “mail-order brides” are prohibited.

Defamatory, slanderous, libelous or threatening content

Advertising is not allowed if the ads, keywords or sites contain racial or religious epithets, advocate doing physical harm to people or their property, advocate against any individual, business (and/or its products) or group, or contain claims that appear unquestionably false.

Approved example  Approved example Disapproved Example   Disapproved example Policy
Dissatisfied with Doe?

Sign the recall petition and be
heard today!

Congressman John Doe!

Let’s take out John
Doe today!

Inflammatory or slanderous language is not allowed. Neither is language that may imply violence.

Hate speech

Advertising that facilitates or promotes hate speech is not allowed, whether directed at an individual or a group. This includes any content intended to degrade, intimidate or incite violence or prejudicial action against a group of people based on their race, gender, ethnicity, national origin, religion, sexual orientation, disability or other differentiating factors.

Online gaming


Online gaming, including video and computer games with online game play, requires compliance with applicable regulations, including licensing requirements in the market where they are advertised.

Peer-to-peer file sharing

Advertising is not allowed for products or offerings that promote file sharing of copyrighted content, or where the primary intent is to provide software or platforms that enable file sharing of copyrighted content.

Approved example  Approved example Disapproved Example   Disapproved example Policy
Free File Share Download!

Share your personal photos and videos with friends here!

Use Contoso P2P Software!

Get any popular software and file for free!

Unauthorized peer-to-peer file sharing of copyright-protected material is not allowed.

Political and religious content

Political advocacy is generally permitted. However, advertising must comply with all other Bing Ads policies.

Disclaimer: Microsoft does not make judgments on an advertiser's opinions, and we accept issue advertisements that express divergent points of view. We do, however, reserve the right to require substantiation of factual claims made by an advertiser. Advertisements generally will be accepted if there is a basis for the claims and such claims fall within the bounds of reasonable debate.

Political advertisements for political candidates, political organizations and political initiatives are allowed; however:

  • Political Ads and advocacy: Must comply with all applicable laws, including without limitation, all federal election laws, FEC regulations in the U.S. and (where applicable) state or local laws and regulations. Such compliance shall be the sole responsibility of the advertiser.
  • Incendiary language on political or religious issues: Ads or landing pages cannot include ridicule, derision, hate or otherwise inappropriate language, or use texts or rituals of religion to ridicule or shock.
  • Where legally required, political advertising must clearly identify who paid for the communication and which candidate and/or political organization authorized the advertising.
  • Political advertising cannot give the appearance that Microsoft supports or favors any particular candidate, party or political agenda.
  • Microsoft reserves the right to take into consideration its broader programming and business commitments, including the multiplicity of candidates or issue positions in a particular context, the program disruption that will be caused by political advertising and the amount of time already sold.

Approved example  Approved example Disapproved Example   Disapproved example Policy
Do you know John Doe?

Find out about your candidate before you vote!

Senator Doe’s Secret!

John Doe has cult secrets! Don’t vote for a loony!

Political ads must follow other Bing Ads policies regarding defamatory, inflammatory or
libelous content.
John Doe Needs You!

Patriots show your support for Senator Doe here!

John Doe Needs You!

Bing supports Senator Doe
Show yours!

The implication of Microsoft support for any political ad or endorsement is not allowed.

Advertising cannot exploit sensitive political or religious issues for commercial gain or promote extreme political or extreme religious agendas or any known associations with hate, criminal or terrorist activities.

Advertising that exploits political agendas, sensitive political issues or uses “hot button” political issues or names of prominent politicians for commercial non-authorized political campaign use — to drive traffic, for example — is not allowed regardless of whether the advertiser has a political agenda.

Brazil, Germany


Electoral advertising is not allowed. Ads related to political, ideological or party content are allowed provided they do not refer to elections or candidates.


Advertising for sites promoting Scientology is not allowed.

Sensitive advertising

Microsoft reserves the right to remove or limit advertising permanently or for a period time in response to a sensitive tragedy, disaster, death or high-profile news event. Particularly if advertising:

  • May appear to exploit events for commercial gain.
  • Might be considered inappropriate given events.
  • May affect user safety (for example a product recall).

Approved example  Approved keyword example Disapproved Example   Disapproved keyword example Policy
Cruise Ship Vacation!

Explore the sea!

Just relax and enjoy.

keyword: cruise ship
Cruise Ship Vacation!

Explore the sea!

Just relax and enjoy.

keyword: cruise ship
(during time of sensitive event)

Advertisements should not appear to exploit sensitive events for commercial gain.

Suffering and violence

Advertising is not allowed that advocates, glorifies or promotes rape, torture, human cannibalism, human suffering or death, self-harm, violence against animals, or graphic or violent images, such as images showing blood or dismemberment.

Approved example  Approved example Disapproved Example   Disapproved example Policy
Interested in Boxing?

Learn about proper fight techniques and training now.

Looking for Fight Club?

Local blood sports! Find or start a Fight Club now!

Advertising is not allowed that advocates violence.

Unregulated user-generated content

Advertising is not allowed for user-generated content if Microsoft has reason to believe that such content might not be sufficiently regulated or moderated.


Advertising is not allowed for sites that offer access to Usenet newsgroups.

Policies help icon Help with Bing Ads policies

Use these links for more help with Bing Ads policies.

Limited approval or disapproved ads Additional resources