Learn what your customers are doing after they click your adWeb analytics is the lifeblood to successful search advertising. Insights gained from analyzing your data allows you to enhance and optimise your campaigns, connect the right message with the right customer, and make the most of your advertising budget. You’ll see how your business goals connect with your ads and keywords, how customers get to conversions, and where you may have new opportunities.


To do this, Bing provides tools and resources to help you improve your search campaigns.



Once you know where, when and how conversions are happening, you’ll be armed with the information you need to effectively optimise your campaign. For example, if you see high click-through rates, but low conversions, then try updating your landing page copy or put your purchase offer in a more visible location on the page. As another example, if customers reach your conversion page, but visit other pages instead of converting, then try adding your call to action in those other pages where they are showing interest.


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