The Science of New Trending Queries and Broad Match


  • Discover how to connect with new audiences every two weeks.
  • Learn how to leverage New Trending Queries to drive lead generation.
  • Strategize with broad match and broad match modified to support your business goals.


The Science of Data Feed Optimization for Shopping Campaigns


  • Understand how Bing Shopping Campaigns take your products and put them in an impactful ad format to reach an engaged audience.
  • Explore how to set up and manage required and recommended data feeds to get the most out of your campaigns.
  • Learn how to optimize data feeds through best practices to better engage with your customers.


The Art and Science of Ad Copy Testing


  • Rediscover you reptilian brain and how it impacts consumer buying decisions.
  • Explore five ways to influence with copy and get some tips on making writing fun again.
  • Learn how to boost clicks and conversions with effective ad copy tips from PPC industry experts.


The Science of Remarketing


  • Reconnect, re-engage and bring back those customers who have shown interest in your products or services.
  • Explore how to optimize your ads, bids, and keywords for unique groups of returning visitors.
  • Learn next level optimization techniques from our Advertiser Science team.