Tina Kelleher

Bing Ads Content Marketing & Social Media (US)
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Bing Ads API v.10 details now available on MSDN

Did you know that there’s a Bing Ads API Blog on MSDN? If this is the first you’re hearing about it, now’s a great time to head over there to check it out. Viswa Rathinavelu just posted a detailed walk-through of everything that’s new in Bing Ads API v.10 that will help developers increase productivity and improve performance.

Here’s a quick overview to give you a preview of Viswa’s post:

More efficient API Operations

Support for streamlined and consistent behavior in both Campaign and Ad Group entity operations, similar to Ad and Keyword entities. With partial success in the API response for these entities, managing Campaign and Ad Group entities is now easier and more efficient.

Faster and easier URL management and tracking

Support for Upgraded URLs only available with API v.10 with benefits that include efficient URL updates, hassle free tracking, more tracking insights and increased URL flexibility.

Improved overall API performance

Bug fixes and clean-up of deprecated APIs and properties as well as a new bulk file format with updated column names and support for new features.

Streamlined Ad Insight service

Ad Intelligence and optimizer service are combined into a single service.

Updated Bulk Service

Now supporting all new features and updates including GZip compression type in our bulk download operations.

Updated client libraries with new features supported

Full SDK fidelity (for all client libraries including C#, Java and Python) including workflow support for Reporting services to simplify the coding effort required to request, poll download and parse the reports.

For more information, check out the full post on the Bing Ads API blog.

Questions? Comments?

Feel free to ping us on Twitter, but if it's specific to the Bing Ads API, check out the API forum on MSDN.

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Bing Ads Connect event update: 3 cities rescheduled

If you saw my previous post on upcoming Bing Ads Connect events, note that travel schedules necessitated a few changes to the San Francisco, Los Angeles and Chicago events. 

In addition to the unchanged events for New York, Boston and Toronto, here are the new dates... clicking on the images will bring you to the registration page for each:

 bing ads connect san francisco

 bing ads connect los angeles

bing ads connect chicago

If you're not familiar with Bing Ads Connect events, this is what you can expect as an attendee:

  • Insider info that’ll help you reach your search advertising goals
  • Hands-on demos for the tools and reports in Bing Ads
  • A small group setting with experts there to walk you through whatever topics you have questions about
  • One-on-one support in creating a new account, optimizing your current account, or synching a Google AdWords account
  • A sneak peek of upcoming Bing Ads enhancements and the product roadmap
  • Resources that’ll help you earn your Bing Ads Accreditation
  • A opportunity to learn about new search marketing resources
  • A chance to network with colleagues in your industry

 

Questions? Comments?

Feel free to ping us on Twitter, where you can also get in touch directly with our Bing Ads Connect expert, MJ DePalma.

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Register now for Bing Ads Connect - space is limited

Attention all in-house SEM professionals, advertising agency employees and mid-size business owners: if you missed us the last time we visited your city, now is the time to reserve your seat at an upcoming Bing Ads Connect event.

What is Bing Ads Connect?

Bing Ads Connect events are workshop-like meet ups designed to help online marketers learn best practices and optimization strategies to get the best possible return on their Bing Ads investments.

Here's a quick synopsis of what to expect at your local Bing Ads Connect:

  • Insider info that’ll help you reach your search advertising goals
  • Hands-on demos for the tools and reports in Bing Ads
  • A small group setting with experts there to walk you through whatever topics you have questions about
  • One-on-one support in creating a new account, optimizing your current account, or synching a Google AdWords account
  • A sneak peek of upcoming Bing Ads enhancements and the product roadmap
  • Resources that’ll help you earn your Bing Ads Accreditation
  • A opportunity to learn about new search marketing resources
  • A chance to network with colleagues in your industry

Click on your city below to visit the appropriate registration page:

 

bing ads connect new york city

bing ads connect boston

bing ads connect toronto

bing ads connect san francisco

bing ads connect la

bing ads connect chicago

Questions? Comments?

Feel free to ping us on Twitter, where you can also get in touch directly with our Bing Ads Connect expert, MJ DePalma.

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Free webinar: Holiday zen and the art of planning

bing ads holiday insightsThe other day, someone in my Facebook feed put up an exasperated post that she was already running across threads of people debating the use of "Merry Christmas" vs. "Happy Holidays." Although I can see where August would seem a bit early for that kind of thing to her, my first thought was that those engaging in those debates now probably work in either retail or marketing.

Right around now is when advertisers should start thinking about how they're going to approach ramping up awareness between now and when the holiday season is in full swing. Here at Bing Ads, we want you to be successful in not only running successful campaigns, but in optimizing them for peak performance right when it matters most.

To that end, please join us on Wednesday, August 26th at 11am PDT for our 1 hour webinar, "Holiday zen and the art of planning," where you'll learn...

  • Mobile insights and tips to tighten up your holiday reach
  • How to get the timing right, when the best shopping day and the slowest shopping day are separated by mere minutes
  • What to offer your customers so their shopping experience is unified across devices and activities
  • Shopping campaign tips and tricks especially for the holiday season

 

Register now to reserve your spot!

For more on how you can leverage seasonal insights to optimize your campaigns, check out the Bing Ads Industry Insights Portal.

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Reach local customers with Bing Places for Business

When it comes to gaining exposure for your business online, you want to make sure you're leaving no stone unturned. Now that reaching mobile customers has become more important than ever, having a strong online presence is especially true for businesses with a physical location that could benefit from being visible to those who're looking for what you have to offer while on-the-go.

You've got your PPC campaign up and running with your most relevant keywords and most eye-catching copy, but have you claimed your Bing Places for Business listing yet?

If you're not familiar with Bing Places for Business is, it's a free service that helps connect businesses with their local customers. For example, as I mentioned in my last blog post, my husband and I are in the midst of summer vacation planning.  Given that our usual dog sitter isn't going to be in town when we're going to be away, one of the loose ends we need to tie up is to locate a dog boarding facility close to home.

To keep my search local, I enter the query, "dog boarding redmond wa"... this is what I see:

bing places for business

Many local businesses will show up regardless of whether the business owner has claimed the listing or not -- not all will, in some cases, you may have to add your business. Those that claim their listings can include helpful information like hours of operation, photos, services offered and more. Because Bing Places for Business is free, there's no reason not to tell the best possible story about your business when it shows up in local results like these. For example, without even clicking on any of these listings to see which ones have more info and which don't, I can already tell that Canine Behavior Center is worth looking at just based on the number of Yelp reviews alone, better yet that the majority of them are positive.

It's small details like that that can make or break a sale, so if you haven't already claimed your Bing Places for Business listing, there's no time like the present!

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Bing Ads PPC goal series: 4 tips to increase walk-ins

bing ads ppc goalHave you ever watched those baking competition shows where the hopeful contestants say that if they win, they'll use the prize money to open up their very own shop? For most of those small business owners, they're making their cakes, cupcakes and doughnuts out of their own kitchens at home. Sales are based primarily on word-of-mouth and, for the more marketing savvy, advertising for catering services.

To have a brick-and-mortar storefront is a dream for many entrepreneurs who aren't standing on firm enough ground to quit their day jobs just yet, so if you're at the point where you've got a physical location where customers can visit you, you should absolutely be taking advantage of every opportunity you have to drive potential customers through your doors. Given how ubiquitous smartphones are now -- nearly 2/3 of Americans have them -- being able to reach people who are looking for the products and services you offer at exactly the right moment when they're searching for businesses like yours is crucial.

Here are some quick tips to bring people to your store using Bing Ads:

1.) Use Location Extensions in your ad. Showing your potential customers that you're local through displaying your address and a link to directions is a sure fire way to get their attention when they're researching online for a store to visit in person.

2.) Target your local customers. This may be a no-brainer for anyone that sells exclusively to a local clientele, but for others that serve both local customers as well as offer shipping to other locations, it might not be as obvious. If the latter describes you, consider setting up a campaign specifically to drive in-store traffic with tight targeting only on your immediate vicinity. If you have more than one location, create a separate campaign for each and keep an eye on what works best so you can duplicate the most effective keywords and ad copies to your different audiences.

3.) Create key phrases that marry your top keywords with your location. This is especially important for businesses that thrive on tourism; many of your potential customers will be searching for local resources from an area that's not local. For example, my husband and I do a lot of traveling for concerts... if the destination is a kid-friendly one, we'll bring our 3 boys along for the trip and will do some research on things we'd like to have nearby the concert venue. We're currently planning a road trip in July and I've already searched on phrases like "family friendly restaurants Bend OR" and "hotel pool Les Schwab Ampitheater Bend OR."

4.) Use Sitelink Extensions to highlight a map or store locator on your web site. If your web site is equipped with features like these that shine a spotlight on your local appeal, make sure you're making them obvious in your ads by adding them in your Sitelink Extensions.

For more information on how to drive more in-store traffic with Bing Ads, check out the page of the same name here in the "Solutions" section of the Bing Ads site.

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