Aurea Astro

Program Manager, Bing Ads Platform
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New! Manage insertion orders on behalf of your clients

If you are an agency managing a client’s account, making sure that your client has an active insertion order just got easier.  Super Admins and Standard Users for an agency can now create, edit, approve, and cancel electronic insertion orders on behalf of their clients, even when the client is the one who pays the bills (the bill-to customer). The client will still have access to view and edit their insertion orders. The responsibility for paying the bills can belong to you or can remain with the client.  For information on the linking process from the client's side, see How to have an agency manage your Bing Ads account). 


Your Feedback in Action 

This latest release from our Accounts and Billing team is a direct response to feedback from agency representatives who needed a way to directly manage their client’s insertion orders.  Paired with the new Standard User role, you’ll find more control over the accounts you manage and a more seamless experience doing so.  For details on various user roles, see How do I give someone access to my Bing Ads account? 


Connect with Us 

We hope this new feature enables you to get your client’s billing done faster and easier.  As always,we invite you to ping us on Twitter, suggest a feature on the Bing Ads Feature Suggestion Forum, or send us an email with your thoughts 



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Bing Ads July Recap: Launches, Updates and Reminders

In case you missed it, here is a summary of products, features and notifications to be aware of as we head toward the Fall lineup.

Beta launch: Bing Native Ads (US Only)

Bing Native Ads beta has launched in the US on MSN, offering advertisers the ability to target user intent.  Bing Native Ads is designed to naturally align with that of the placements in which they appear, ensuring an optimal user experience.

bing native ads

For more information and updates, visit the Bing Native Ads page.

Now live: Bing Shopping Campaigns (US Only)

Thank you to our participating advertisers on the beta- we’re pleased to announce that Bing Shopping Campaigns is officially live in the US!  Bing Shopping Campaigns now offers the following features and functionality:

bing shopping campaigns

For details, check out Neha Mohan’s official blog announcement. Ready to get started? Visit the Bing Shopping Campaigns page.

Improved: Demographic Targeting (Global)

We’ve leveraged more demographic data from user’s search and display behavior to increase global age and gender coverage for Bing Ads. Now the coverage of targetable users has more than doubled, allowing you to get your message across to more relevant customers that are relevant to you.

bing ads demographic targeting

For more information, check out the blog announcement or learn how to target customers.

New: User-requested additions to the new Home Page (Global)

Based on your feedback, we’ve improved the Bing Ads Home Page to include customizable modules and period-over-period comparison data for the Performance Graph and Top KPIs.

bing ads home page

For a full description of updates, see Bella Jin’s blog announcement.

New: Save columns, save time in the UI (Global)

You no longer have to manually add, remove, and change the order of columns in the table every time you move something around.  Now you can save the columns you want in the order you want, and easily recall these particular columns whenever you want.

bing ads save columns

To customize what data shows in your table, visit this Help page.  For more details, see Sara Johnson’s official blog announcement on this time saver.

Updated: Bing Ads Policy messaging (Global)

Now it’s easier for you to see why your ads or keywords have been disapproved. In the Bing Ads Web UI, you’ll see clear explanations for any disapprovals along with links to the related Bing Ads policies to help you make the necessary changes.

Notice: One display URL domain per ad group begins in August (Global)

Beginning August 31st, we will allow only single display domain to be associated with an ad group. This amendment will be global and apply to ad groups across countries and languages.  For more information and details on what is and isn’t compliant, see this blog announcement.

Reminder: Content Ads begin to sunset in August (Global)

As part of our commitment to increase ROI, Bing Ads will no longer serve Content Ads on Microsoft, Yahoo, and partner websites. Non US customers will not have content ads and US customers opted into content ads will only have those content ads serving in Windows media and Windows Apps. For more information, see Nikhil Arun’s blog announcement.

Notice: Changes to WAP Mobile Ads begins in September (Global)

In September 2015, Bing Ads Web UI will not allow you to create new text ads with the ad type: WAP mobile ad. Bing Ads Editor 10.9 will not support WAP mobile ads in any operation (sync, import, export). You will still be able to edit existing WAP mobile ads using Bing Ads Web UI and the V9 API services, however.

bing content ads

Like deprecating Content Ads, deprecating WAP mobile ads is a part of our constant effort to optimize the supply we have in order to deliver great ROI for our advertisers. 

For more information and a timeline of what to expect when, see Jamie Chung’s blog announcement.

Stay tuned, there's a lot coming this fall

Thanks for reading and, as always, we're happy to hear your thoughts on enhancements we can make to improve your Bing Ads experience. Stay connected with us through Feature Suggestion ForumTwitter, or Bing Ads Feedback.

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Bing Ads Spring Releases: Speed, Simplicity and Efficiency

This summer’s release pipeline is heating up with a steady stream of updates right around the corner.  In case you missed it, here is a look back at Bing Ads’ spring releases, all of which have been designed for speed, simplicity, and campaign managers on-the-go. 

Home page gets a major makeover

Global | Available in Web UI

The fully redesigned Bing Ads Home page gives you a concise view of your account with the information that matters most to you in a single place. You can review the performance summary on topline key performance indicators (KPIs), top movers, and the performance graph, as well as customize what modules display and where they are located to tailor the Home page to your focus of interest.

bing ads spring release

See Tracy Chen’s blog announcement for more information about this release and learn more about monitoring your account on the Home page here.

Automated Rules released for hands-free campaign management

Global | Available in Web UI

Managing and optimizing your campaigns effectively and competitively should not stop when you leave the office or get sick, nor should it require hours of manual work every day. That's why we’ve released Automated Rules, one of the most requested features from Bing Ads users.  Automated Rules gives you the capability to schedule and automate your top campaign management operations.

bing ads spring release

See Haily De La Cruz’s blog announcement for details on this release and getting started.  For more ways to use automated rules, see this Help Center page.

Editor v10.8 adds App Extensions, better copy/paste and more

Global | Editor

Bing Ads Editor version 10.8 gives you greater flexibility and control with more options for copying and pasting, changing bids, importing files and exporting campaigns or ad groups. Plus, it now offers support for App Extensions and metrics for revenue and revenue on ad spend. Download it now.

bing ads spring release

See Devang Gandhi’s blog announcement for more on what has been included in the latest release, or visit this Help Center page to get started with Editor, your desktop management solution.

Bing Shopping Campaigns launched

Global | Web UI

Bing Shopping Campaigns are an efficient way to organize, track, and optimize your Product Ads directly in Bing Ads. Now live for over 300 customers, we are steadily extending availability to all advertisers over the coming months. 

bing ads spring release

Check out Neha Mohan’s blog announcement for details on what BSC offers and starting steps.  For more, download this Introduction to Bing Shopping Campaigns Beta PDF

NOTE for API users: Find instructions for using Bing Shopping Campaigns via the API here on MSDN.

Use App Extensions to drive app downloads

Global | Web UI

App extensions are a simple, new way to reach relevant customers and promote installs for your apps using Bing Ads.  App Extensions are available on mobile (Windows, iOS, Android), tablet and PC. 

bing ads spring release

See Pankesh Jhaveri’s blog announcement for more.  For a detailed step-by-step and guidance on how to add app install tracking, visit this Help page. You'll also find additional information on this new feature on the App Extensions page.

Bing Ads is now available on iOS

US only

We live in a multi-device world and we want to provide advertisers and their campaign managers the best experience wherever they go, whenever they need it.  That is why we are pleased to announce Bing Ads for iOS.   

bing ads spring release

The Bing Ads app is available in the US App Store for devices running iOS 8.1, with support for older versions of iOS and additional markets coming soon.

Import Upgraded URLs from Google AdWords into Bing Ads

Global | Web UI

To make importing campaigns easier, Bing Ads now supports Upgraded URLs that are imported from Google AdWords. Upgraded URLs help you manage your tracking information.

The following changes detailed in the table below affect the destination URLs of text ads, keywords and sitelink extensions. It also outlines how Bing Ads will handle Destination URLs, Final URLs and Final Mobile URLs during Google Import.

bing ads spring release

NOTE: Bing Ads is currently unable to import URLs that use custom parameters (e.g. {_creative}=1234). We will skip entities during Google Import that reference custom parameters either in their Final URLs, Final Mobile URLs or Tracking templates.

When importing your campaigns, you can map your Upgraded URLs to the Bing Ads Destination URL field automatically. When you import your campaigns, we’ll use your existing AdWords tracking templates (at the account, campaign, ad group and entity level) and URLs (both Final URL and Final Mobile URL) to reconstruct a Destination URL that Bing Ads is able to understand.

Upgraded URLs will also have great impact for tool providers and our API partners. A preview of the Bing Ads API V10 has been announced which also will have full support for Upgraded URLs.

See Jamie Chung’s blog announcement for more, or learn more about URL tracking on this Help Center page.

Simpler view of Aggregated Opportunities

Global | Web UI

Looking for opportunities? Check out the simplified, seamless experience in the Opportunities page.  The grid view appears by default, with the option to switch to the advanced table view at your convenience.

bing ads spring release

To use Bing Ads Opportunities for ideas to improve your campaign, check out this Help Center page.

Improved Keyword Opportunities

Global | Web UI

Speaking of more convenience when it comes to identifying your campaign’s latest opportunities on the Opportunities page, you can also manage your keyword opportunities more easily as well.  Now, when you apply new keyword opportunities on the Opportunities page, you’ll find this additional flexibility:

1. You can add the new keyword to a new ad group, and set the default bid for the new ad group.

bing ads spring release

2. If you choose to add the new keyword to an existing ad group, you now have the option to adopt the default ad group bid. You can still set a new bid if you prefer.

bing ads spring release

3. Previously, broad match opportunities were organized by ad group. Now you can see broad match opportunities and their estimated impact at the keyword level.

bing ads spring release

New updates added in Bing Places for Business

Global | Web UI

If you’re an agency managing client business listings on Bing Places for Business, you’ll be pleased to hear about these updates to help you get your clients’ listings added and kept up to date:

1. Add multiple businesses

2. Agency Dashboard

bing ads spring release

For details, check out this blog announcement by Seshagiri Cherukuri and Joe Holliday, or go to to get started.

Clarification to Approved Limited Messaging

Global | Editor, Web UI

Thanks to your feedback, Bing Ads will now show editorial error messages only for those markets to which the advertiser has explicitly targeted. Our hope is that this will help to remove confusion and improve the overall experience for you, our advertisers. 

To provide an example of what this update means, if you had opted-in to UK alone, and if there are editorial rejections for UK, you would see rejections in the Bing Ads UI and Bing Ads Editor. In the below examples, since the gambling ad was approved in UK (which was the only market opted-in to), the ad is shown as approved.

bing ads spring release

See A.J. Anto’s blog announcement for details on how this messaging works in the UI and Editor.  For more information on this Bing Ads policy status, check out David Salper's post, Approved Limited in Bing Ads: The Editor, the UI and You.

User-requested usability improvements

Global | Web UI

As mentioned earlier this year, we’re investing more time on our end into and making you more productive. As we listened to your feedback, we realized that in addition to large features, there are many smaller items which help usability that we can deliver to make the product easier for you to use.  Here are our top 10 favorite usability changes we’ve made to the web interface this year (click the image to make it larger).

bing ads spring release

Stay tuned

Stay tuned here to the Bing Ads blog and to our announcements on Twitter as the summer shapes up.  We’ve got a host of user-requested updates, all-new releases, and a couple surprises on the way.  For insight into this year’s product roadmap, review the product priorities described by each of our Engineering Leads earlier this year. 

Are we still on the right track?  Do you want to know more?  Connect with us on Twitter, or share a feature idea on the Bing Ads Feature Suggestion Forum.


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Bing Ads Engineers Share Priorities and Prospects in 2015

As we mentioned in the Winter Release Summary, this week and next we'll be sharing some information on what’s coming from Bing Ads in 2015.  From new perspectives on the competitive landscape, to fresh perspectives on product priorities, here is a sampling of how our team’s leads are thinking about 2015. 

Hi, I’m Gagan, and my team is responsible for Search Marketplace, where consumer queries (supply) come together with Advertisers Ads (demand). The Marketplace Team focuses on understanding consumer intent (query, user, context) and advertiser intent (Ads, KWs, Targeting, Bids, and Budgets).

We also work on matching (matching ads with queries), ranking of ads, running the online ad auction, and composing rich and text ads for optimal presentation on the Yahoo Bing Network. Our objective is to deliver relevant ads to consumers and quality clicks to advertisers.

While our primary focus continues to be on delivering quality click volume (with great ROI) this year, we’ll invest in personalizing ad results for consumers (for example, age and gender), enabling audience targeting based on consumer activities on advertiser properties (example remarketing), richer and personalized ad compositions, and an acceleration in releases to global market.

We invite you to share your feedback and thoughts.

Gagan Chopra, Principal PM Manager

Bing ads Platform – Search Marketplace


Hi, I’m Dare and my team is responsible for campaign management experiences on, the Bing Ads Editor and the API.

Our focus this year is to make our advertisers more productive so that they can get more done in less time. In our web interface you will see this with the introduction of automated rules, bulk edit capabilities and other productivity enhancing features.

In Bing Ads Editor we are focused on stream lining the user interface and providing more flexibility when uploading, downloading or modifying campaigns to allow you to spend less time in the tool while getting more stuff done.

With the API, we’re working on making SDKs available in the most popular programming languages to reduce the development costs and time to market for customers who integrate with our platform via APIs.

With these changes we hope you have a more productive year with us.

Dare Obasanjo, Principal PM Manager

Bing Ads Platform – Campaigns


I'm Tak and my team is responsible for Ad Products, including Rich Ads (annotations and extensions) and Product Ads.

As we come off of a successful holiday season, I'm excited to share what we have in the works. On the Product Ads side, our top focus is to deliver another dramatic increase in click volume over the course of the year. This will be achieved by product and algorithm improvements, as well as driving up the Product Ads footprint across surfaces. We are also going to be making improvements on all the interfaces to make it fast and easy to onboard and manage Product Ads. You can also expect more advertiser insights, including the Share of Voice report and more.

On the Rich Ads side, we will continue to make the ads more appealing and information-rich with relevant annotations. We will also be rolling out new extensions that you will be excited about, such as App Extensions and App Install Ads.

Do let me know if you have other ideas that we should be thinking of!

Tak Yan, Principal PM Manager

Bing Ads Platform – Ad Products


Hi, I’m Erez and my team delivers analytic data into Bing Ads, all the data that you use to see results and make informed choices about your campaigns.  In the upcoming year, we’ll focus on providing analytics with valuable insights with increased efficiency.  Your time is valuable, and we want you to have fresh data and familiar inline workflows in Bing Ads.  

You’ll find faster and fresher data, the ability to save how you prefer to see data within Bing Ads, the ability to create reports within the Campaign workspace, and a more stable API.  The objective is to make your time with Bing Ads to be more efficient.

You’ll also experience deep marketer insights that provide you with rich information to make informed decisions based on all your marketing investment channels, making your Bing Ads campaigns even more effective in meeting your goals.  We know that you want to reach the right audience, so we’ll be delivering the ability to create and optimize the experience for audience lists with our 'Remarketing' capabilities.

To me, success will be when our users feel empowered by Bing Ads analytics, and delighted by its convenience.  Do these priorities capture what’s most important to you?  Thank you for your feedback.

Erez Barak, Principal PM

Bing Ads Platform – Analytics

Hi, I’m Vishwa and my team is responsible for Ad quality which includes checks for policy compliance and checking for spam, malware and fraud related issues to ensure that ads shown to user are of good quality.

This year, we have three areas of focus.  We’re investing in improving accuracy of the ad quality decisions, reducing time to decisions so that your ads will be eligible to serve faster and reduce friction by improving overall ad quality experience.

We hope these improvements will ensure a better experience for you when using Bing Ads.

Vishwa Kumbalimutt, Principal Group PM

Bing Ads Platform – Editorial/Quality


I am Jingyi Xu and our team is responsible for Insights and Optimization on Bing Ads.

Our goal is to empower you to grow campaign effectiveness in meeting objectives with ease by providing a line of optimization products, which include: Bid & Budget Optimization (e.g. bid & budget suggestions and landscape), Keyword research and suggestion (e.g. Keyword Research Tool, AdIntelligence API, Bing Ads Intelligence), Diagnosis & Competitive Insights (e.g. Ad Preview & Diagnosis tool, Quality Score, Top Mover Reports), Competitive Insights (Auction Insights, Share-of-Voice, Quality Score) and Opportunities (e.g. Opportunity Tab, Optimizer API), etc.

 While we continue focusing on quality and effectiveness when evolving the existing insights nad optimization products, this year, we will further advance our product offering in the following areas:

●  Enable Automated Rule based bid suggestion adoption and Auto Bidding to help you scale bids management

●  Provide familiar inline workflow on suggestion, diagnosis & opportunities in Bing Ads.

●  Launch new “Home Tab” to provide executive summary view of account performance and highlight the anchor points to help you prioritize optimization workflows.

●  Provide personalized email notification regarding your account/campaign performance fluctuations & opportunities to help you monitor campaign performance with ease.

●  Support for Product Ads to help you make informed decisions during diagnosis and optimization.

●  Launch new Keyword Planner tool and incorporate Google Import with intelligent suggestions to improve the effectiveness and efficiency of your campaign creation and importing process.


We'd love to hear your feedback and suggestions regarding the existing product and future roadmap.

Also, you are more than welcome to participate in our early adopter program, which helps us to not only build better products, but lets you reap the benefits of new features before they're released to the general public. If interested, feel free to email me directly: jixu (at) Microsoft dot com.

Jingyi Xu, Principal PM Manager

Bing ads Platform – Insight & Optimization


I am Supratim Roy Chaudhury and my team is responsible for product strategy and planning for Bing Ads. As the product teams begin building what’s next in the hopper, our team looks into industry trends and develops a product strategy that shapes and guides the next set of releases.

Headed into 2015 after a strong 2014, we believe that what it means to be “online” is rapidly being reshaped. All the platforms that we interact with are becoming inherently aware of, and deeply integrated with, the internet. We think that this will fundamentally change what we mean by “search.” Search engine marketing has been anchored to, and somewhat stagnated by, a keyword centric paradigm. As search engines evolve into this new era of “integrated and ambient intelligence” we believe Search Engine Marketing will also experience a paradigm shift.

We don’t believe, though, that anyone of us will stop typing things into a search box anytime soon. But as part of our responsibility to adapt early to trends in the industry, this year we are keeping a close eye on the following three areas:

●  Retail: Retail is one of the industries that have been going through tectonic shifts over the last 3-4 years and now it is fundamentally changing how we shop.

●  Unified marketing: For some of us who have been watching the online advertising industry for a while, Search and Display coming together forming a unified marketing language is a concept that had always made sense but never fully materialized. However, as these tactics matured, they have been coming ever closer together.

●  Personalization: Last, but definitely not the least, is how marketers talk to their target audience. Theoretically, it is always a marketers’ dream to talk to their customer in a one-to-one basis. But in practice we are still far away from those “minority report” scenarios. However, we believe change is coming. We are seeing the rise of Digital Assistance as a consumer tool in all the major platforms. With Windows 10, Cortana will be the most ubiquitously available digital assistant to the consumers, connecting experiences on phone, tablet, TV and now PC. And as a platform empowered by Bing, this could open up ways for marketers to expose all their products and services to in market consumers in a truly transparent, consumer-centric way. We won’t get there overnight, but we believe, personalization in marketing is going to be more and more pervasive as these technology mature.

Supratim Roy Chaudhury – Principal PM

Bing Ads Platform, Planning & Strategy


Hi, I’m Vaishali and my team is responsible for accounts and billing experiences on

Our focus this year is to make accounts and billing simple and seamless! Our goal is to deliver clear, intuitive, easy to use experiences so that our advertisers don’t need to worry about these fundamental elements, and can focus on being productive and maximizing effectiveness of their campaigns. You will see this with the introduction of various changes to sign-in, sign-up, account and wallet management, billing and invoicing.
We would love to hear if we succeeded in making your Bing Ads life easier!   


Vaishali De, Principal PM Manager

Bing Ads Platform – Accounts & Billing

Stay Tuned and Stay in Touch!

Join us here on the blog to review what's coming down our product pipeline in 2015.  There are definitely some surprises, and we hope you’ll let us know what you think.  Submit a comment or question below, visit our Feature Suggestion Forum, or reach out to us on Twitter or Facebook.


Bing Ads Team


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Bing Ads Release Summary: Increased Limits, Optimization Updates, Annotations & More

2015 is here and it’s going to be bigger and better than ever! If you’re like me and spent the holidays under a blanket, here’s the Cliff's Notes version of our most recent updates.

Increased Limits for Accounts and Campaigns

Global | Available in Web UI, API, Editor

Did you know that you can now have up to 5 million keywords per account and up to 20,000 ad groups per campaign? For easier management and importing, all Bing Ads customers can now have 5 million keywords per account, 5 million negative keywords per account and 50 million keywords per customer.

Limits available to any customer include the following:

You can read more about what this means to you and your account structure at our Help Center page.


Top Mover Report Now Globally Available

Global | Available in Web UI

Top Mover is now available in all Bing Ads markets.  Easily see which campaigns and ad groups had the most impact on performance changes, as well as the possible causes of those changes.  Remember, you can also now see changes on conversions, in addition to clicks and spend, a user-requested feature we recently added.  

For more information on Top Mover, see Jing Li’s blog announcement, or view this Help page to get started using it.


Bid Landscape Now Available on Opportunities Page

Global | Web UI

Fine-tune your bids with visual cost and click estimates on the Opportunities page.  You can now access a bid landscape view from the “suggested bid” column of bid opportunities on the Opportunities page. Use this view to make informed decisions before applying opportunities.

For more information on Bid Landscape, see Tracy Chen’s announcement blog, or see how to get visual click and cost estimates for your keywords.


Budget Opportunities Now Globally Available

Global | Web UI

Get an at-a-glance landscape view for budget fine-tuning.  Make informed budget decisions when your campaign is out of budget or your ads are showing a limited amount of time because of a low budget.

Now, when you have a “limited by budget” or “campaign out of budget” status, you’ll see a landscape view of multiple budget opportunities (instead of a single budget suggestion) on the Campaigns tab, which is consistent with the experience on the Opportunities page.

For more information on using budget suggestions or Bing Ads opportunities, see this Help page.


Bulk-Editing Expanded

Global | Web UI

Manage your keywords more easily!  In November 2014, we expanded the bulk-editing capabilities in Bing Ads online so you can make bulk changes to match types for keywords, bids for ad groups, and the status of ad groups and ads.

In addition, you can now make bulk text changes to ads.

Ad Text Changes - NOW LIVE

  • Find/replace
  • Add text to a field
  • Change case


For more information, see Nikhil Arun’s update here.


Easier Access to Support

Phone support: Global

Live chat support: AU, NZ, IN, ID, MY, PH, SG, TH, VT, BR, LATAM, HK, TW

Web UI

Get the help you need quickly and easily!  Live chat has been expanded to include the following markets: Australia, New Zealand, Indonesia, India, Malaysia, Philippines, Singapore, Thailand, Vietnam, Brazil, Latin America, Hong Kong, and Taiwan.  Phone support continues to be available globally.

We are currently working to expand live chat to the US and Netherlands, and to enable all support markets with live chat by the end of March.


Updates to Ad Annotations

English-language markets on Bing Network | Desktop/Tablet

Notice anything different about your ads, lately?  Eligible advertisers may observe the addition of annotations, as Bing Ads continues to test new features to provide a more relevant experience for consumers and enhance ad engagement.  In the meantime, the following annotations have completed testing, and are available to interested advertisers.

For detailed information, see this Help page, and stay tuned to the blog for a deep dive into the world of Bing Ads Annotations from our team leading the charge.

1. Top Ad Annotations

Top Ad annotations enhance ad placements by adding Top Ad labels to ads that consistently receive higher engagement. When eligible, the Top Ad label is automatically added at run time by adding text like “ has been visited by 100K+ users in the past month” below ad copy.

These labels foster an increased sense of credibility and trust with users, leading to further improvement in ad response rates.

2. Consumer Ratings Annotations

Consumer Ratings annotations enhance user confidence in ads by adding high consumer ratings for advertisers in the ad copy. When users click the link for these ratings, they are taken to a reviews page of a third-party review source. This is at no cost to the advertiser. Advertisers are charged once users click other portions of the ad directing to the landing page (and clicks to ratings often correspond with a higher CTR for the related search ad).

3. Smart Annotations Landing Page Titles

Some ads on Bing now display landing page titles.  Smart Annotations enrich ad placements by adding relevant content to ads and further qualifying clicks.

This annotation gives users a sneak peek into the relevant product categories, features, brand names and now landing page titles that are both applicable to their query and featured on the ad’s landing page.

4. Twitter Annotations

Twitter annotations will display your number of followers, which can increase interest in your ad.  Bing Ads checks to see if the domain of your display URL matches one of Bing's top domains/websites and if it has social information available.



Updates to Product Ads

US | Web UI

1. Archive Feed Downloads

Quickly review and resubmit Product Ads offers that have been rejected.  If any of your Product Ads offers are rejected, you can now review and download those offers from the original feed and then revise and resubmit them. This saves you time because you don’t need to resubmit the entire feed. You can also download your last uploaded feed directly from the Bing Merchant Center.

2. Catalog Processing Tracker for Product Ads

Why wonder?  See the progress of your offers when uploading a catalog file now.  After uploading a catalog to the Bing Merchant Center, click the Catalog Management tab and then click the catalog name. The processing tracker shows various stages in the processing pipeline, including initial processing, checking data format and editorial verification. 


Stay tuned!

The last week of this month we’ll have the What’s Coming in 2015 series.  Hear from our leads and teammates on various areas Bing Ads Engineering plans to focus on over the course of the year, and some features in the pipeline. 



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Comic Relief: 10 Minutes to More Exposure

When I first set up my campaign, I bid only on “Exact Match” for my keywords, as I assumed anyone searching for these exact keywords would be the most likely to purchase my product. While this approach proved satisfying for a while, and provided me with a high CTR and a low CPC on Bing Ads, I expected my impressions to be higher. At this stage in the game, I was really interested in more exposure.  How do I get more people to see my ad and click on it?

Here's what I did, thanks to the latest time savers and Opportunities from Bing Ads.

Note that broad match casts the widest possible net for capturing search traffic, so it may not be the right fit for your particular campaign's goals, but if you could benefit from using it, that recommendation will show up on the Opportunities Page.

Questions? Comments? Leave them below, or ping us on Twitter.

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