Matthew Lydon


Get Ready for Small Business Saturday on November 29

It's no secret that the holiday season is the number one retail shopping time of the year.1 Because of this, many small businesses depend on the holiday shopping season to help maximize their revenues and increase profits, making this time of year an important element to success. To support small businesses everywhere, and as a premier partner of Small Business Saturday, Bing Ads is encouraging people to Shop Small on Saturday, Nov. 29th.

What is Small Business Saturday?

In 2010, American Express founded Small Business Saturday to help businesses with their most pressing need -- attracting more customers -- and started encouraging people to shop at small businesses the Saturday after Thanksgiving.

This year, Bing Ads is excited to support the Shop Small Movement, a nationwide effort that kicks off today. Bing Ads is dedicated to promoting and celebrating small businesses and the neighborhoods they serve by encouraging other businesses and consumers to do the same.

In addition to using Bing Ads to reach new customers, we want to make it even easier for small businesses to develop successful holiday-centric campaigns. We’ve put together a Bing Ads Search Marketing Toolkit that contains information and tips on how to create and build successful search marketing campaigns on Bing Ads, along with a $100 Bing Ads coupon to get started. We will also be hosting exclusive workshops at select Microsoft Stores across the country.

By participating in Small Business Saturday, you can help both your business and your neighborhood prosper.

Happy Shopping!

-Matt Lydon


1. Mobile Commerce Daily, Nov. 2013.


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Prepare for Takeoff: Bing Ads and RocketHub Partner to Give Small Businesses a Boost

When we say we’re passionate about small business, we mean it, and today we’re putting our money behind it.

Bing Ads has partnered with RocketHub on a crowd-funding challenge to help support small businesses in finding their path to success. Starting today, the Bing Launch contest is an opportunity for ambitious entrepreneurs to showcase their business models for a chance to win a grand prize that includes $10,000 cash, $500 in Bing Ads credits and one year of account management consultation.

Both Bing Ads and RocketHub know that while a business may start small, the hopes, dreams and ideas behind it are HUGE. It takes courage to take that first step in making the vision a reality…and it can be tricky. We want to make it easier, and a little less scary. The Bing Launch contest will help a business get the added boost they need to get started. Whether you call them clams, bills, bucks or Benjamins, ten thousand of ‘em make a pretty nice launch pad!

If you enter, you can win—it’s that easy! To learn more about the challenge that concludes on September 13, visit

Please feel free to share the news of this exciting opportunity with your friends, and let them know about #binglaunch— they’ll be glad you did!

We look forward to seeing your entries!


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