Once you have your ads up and running, the next step is experimenting with your ads, keywords, and bid prices to make sure you meet your advertising goals. But how can you quickly tell how your ads are doing? Let me introduce you to the Ad Group performance trend chart:
First, I select a campaign and ad group on the campaigns page. This way I am looking at data for a specific set of ads and keywords.
Then, I expand the Ad Group performance trend chart and in a quick glance I can see how my ads are doing. The fun part is that I can move my cursor over the trend line and see how I did:
- Impressions: Shows me how many people have seen my ad – 7,102 people saw my ad on 3/14.
- Clicks: Shows me how many people went to my website – I got 28 clicks on 3/14.
- Avg CPC: Shows me the average price of each click – I was at 83 cents on 3/14.
My goal is to try to increase impressions/clicks while driving down my price. So I want the Impressions and Clicks trend lines to be going up while the Avg. CPC and Spend lines are going down.
In the time it takes me to move my cursor over the trend line – about 1 minute, I can get a good sense of how my ads are doing. I can even change the date range and compare how I am doing over time.
I selected Yesterday to see if there is a certain time when I get more clicks. Looks like I get more clicks in the afternoon (after Hour 14) so I might add an extra bid amount for that time of day.
That is it. I spend a few minutes checking how my ads are doing, and then I can think about changes I can make later that might improve my ads.
Another way to check your ad performance is the Quality Score. Take a look at our video Understanding quality scores and how they affect your campaigns.