Lisa Abdilova

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New Bing Ads Insiders Podcast: Locating Your Ad, Key Tools and Campaign Strategies

It’s easy to get lost and overwhelmed with so many search advertising guides out there. Our Bing Ads Insiders Podcast tunes out the noise and recommends what you need to manage your search marketing campaign effectively. Following up on our first podcast (download here), Bing Ads experts discuss more of users’ most frequently asked questions and break down key campaign tips, editorial risks, and platform tricks – all in under 20 minutes.

The newest Bing Ads Insiders episode includes Lisa Abdilova, Paul Corkery, John Gagnon, and Ashley Zimmerman, who come together to highlight key tools, editorial rejection triggers, and the best strategies for increasing your click-through-rate (CTR) and return-on-investment (ROI). You’ll also learn how to troubleshoot your ads not serving and how to use Bing Ads' unique quality score to properly target your optimizations.

Download the Bing Ads Insiders Podcast directly here, on iTunes here, or through Zune & Xbox Music Podcast Areas (search 'Bing Ads Insiders').  See the links below to help follow along with the discussion. 

Know any tips or tricks of your own? Share your suggestions or questions with us by commenting below!

Thank you!

Lisa

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Your FAQs Answered! Introducing the Bing Ads Insiders Podcast

How can you save time while driving a higher Return on Investment?  How do you turn more clicks into conversions?  How can you avoid editorial issues?

This Bing Ads Insiders Podcast has your answers.

Paul Corkery, John Gagnon, Ashley Zimmerman and I bring you tips grounded in years of search advertising industry experience. In this unique podcast, Bing Ads brings you a collection of SEM campaign management, risk, relevance, and platform insights in one roundtable discussion.  Listen in as we tackle themes from your most frequently asked questions to help you:

  • Build out higher revenue-generating campaigns with SEM tricks for your ads, keywords, and landing pages. 
  • Drill deeper into your campaign's performance data with reporting analytics recommendations.
  • Optimize by leveraging Bing Ads’ unique Quality Score.

Check out the Bing Ads Insiders Podcast here on iTunes or with a search in the Zune and Xbox Music podcast sections.

Know any tips or tricks of your own? Share your suggestions or questions with us by commenting below!

Thank you!

Lisa  

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