Dave Rigotti

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The Evolution and Future of Search Advertising

With the momentum Bing Ads has and big changes happening in the industry, it’s easy to get caught up in the now. As Umair Haque wrote in HBR, stepping back and reflecting is important part of work.

We decided to reflect by taking a trip down memory lane, but also did some thinking on where the search advertising industry might be headed. Some might say the “good old days” are behind us, but with evolving mobile inputs, wearable devices, and social integration, we think the search advertising future is just getting started.

If you’re not already a Bing Ads advertiser, be prepared for tomorrow and sign up for Bing Ads today.

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Infographic: The Power of Bing Ads

As David Pann said earlier this year, the positive momentum continues for Bing Ads and the Yahoo! Bing Network. From Sitelinks to reporting enhancements to global expansion, we’re excited to share this infographic on the Power of Bing Ads. Not a customer? Sign up here!

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Sweepstakes: $5,000 in Bing Ads credits up for grabs in the #BingAdsSweeps! (US only, 18+)

We wanted to give something back to our community this holiday, so I’m happy to kickoff the Bing Ads Sweepstakes with $5,000 in Bing Ads credits up for grabs! You can enter once per day between now and December 31st and get an extra entry for referring a friend (or colleague). Enter today!

Bing Ads Sweepstakes NO PURCHASE NECESSARY. Open only to legal residents of the 50 U.S. states or D.C., 18+. Sweepstakes ends 12/31/2012. See Official Rules for details.

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