Nikhil Arun

Program Manager, Bing Ads Platform
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You Can Now Copy and Paste Ads and Keywords in Bing Ads

Are you one of the many advertisers with similar ads and keywords across different campaigns in a single account?  Ever find yourself wishing you could just copy and paste those ads and keywords from one part of an account to another?  Now you can!

How to Use Copy and Paste

Say you want to copy the keyword list from an existing ad group you already have into a new ad group you’re building, so you don’t have to start from scratch. In your Campaigns page, simply select which keywords you want to copy and then copy them by clicking Edit->Copy from the toolbar, or by holding “Ctrl+C” on your keyboard. 

Copy and Paste in Bing Ads

Next, navigate to the ad group where you would like to paste these keywords and click Edit->Paste or by holding “Ctrl+V” on your keyboard.

Copy and Paste in Bing Ads

It’s just that simple, but you will also find additional pasting options, like whether to include those keywords’ bids, destination URLs, or pause them after copying them over.

Copy and Paste in Bing Ads

It’s just that simple, but you will also find additional pasting options, like whether to include those keywords’ bids, destination URLs, or pause them after copying them over.

Copy and Paste in Bing Ads

We hope you enjoy the new feature and it helps you get more done in less time.  As always, we appreciate and welcome your feedback to inform our design decisions.

Enjoy Copying and Pasting!

Nikhil Arun

Program Manager, Bing Ads Platform

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Find out if your keywords are working in just one step

Do you want to know whether a particular keyword is triggering your ads and, if not, why?  Beginning today, that answer is just one step away from your Campaigns page. With the new inline keyword diagnosis tool, you can make smarter connections to achieve more by gathering information about your keywords when you need it, without a bunch of pesky clicks.

Get started

Navigate to the Keywords tab in your Campaigns page and locate the keyword you're interested in.  Hover over the ellipsis icon (“…”) in the “Delivery” column to trigger the pop-up dialog for keyword diagnosis.

bing ads inline keyword diagnosis

Your keyword diagnosis pops up as a dialog box comprised of three sections:

1. Keyword diagnosis result

If your keywords are triggering your ad, you’ll see “Yes,” otherwise, you’ll see “No,” along with an explanation of the suggested reason and a recommended action.  “No” reasons will fall into one of these categories: setting (e.g. negative keyword, paused keyword), editorial issue (e.g. disapproved keyword, keyword pending review), quality (e.g. low ad relevance, low expected CTR), or bid and budget (e.g. low bid amount, campaign out budget).

With the result and reason, we also provide actionable feedback if there is indeed a problem preventing your ad from showing, for example:

bing ads inline keyword diagnosis

2. Keyword quality score

Under the diagnosis result, you’ll see a breakdown of your Quality score by Expected click-through rate, Ad relevance, and Landing page experience.

Note: Since you can find the quality score breakdown here, the pop-up dialog under “Quality score” is no longer needed and the ellipsis icon in that column has been removed.

3.  Link to Ad Preview and Diagnostics

Under Quality Score, we’ve added a link to the Ad Preview and Diagnostics tool in case you want to preview your ads and/or conduct any further diagnosis. If you do access the Ad Preview and Diagnostics tool from this link, you’ll find the context (keyword and targeting options) already filled in, to save you the time and effort of memorizing and inputting them manually, for example:

bing ads inline keyword diagnosis

We hope this tool will save you time when diagnosing keyword delivery issues in Bing Ads. To learn more about this tool, visit the Help Center.

Questions? Comments?

Feel free to ping us on Twitter, submit your feature requests and vote on those others have submitted in our Feature Suggestion forum, ask questions in the Bing Ads Answers forum, or reach out to us directly at BingAds-feedback@microsoft.com.

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New! Take a Guided Tour of Bing Ads

We frequently hear from advertisers that it would be great to just have someone to walk you through key tasks like how to create a remarketing list, keyword, automated rule, or target. We are pleased to announce that step-by-step assistants called Guided Tours have now launched in the web interface, per your feedback.

We invite you to check out our first four Guided Tours:

  • Remarketing Tour: Create a remarketing list
  • Keyword Tour: Add and edit keywords
  • Campaign Settings Tour: Learn how to set your budget, targeting, ad scheduling, and exclusions.
  • Automate Rules Tour: Create and manage rules that run based on criteria you define.

 

How to find the Guided Tours

If you see a link that says Get help on this page or Guided Tour on the right hand side of your screen, click it to start a tour related to that page:

bing ads guided tours 

The Tour

The tour shows you where to click and gives you tips on what to enter. It’s like having a friend sit down with you at the computer and walk you through the product. Here are a couple of examples of what the guided tour looks like and the kind of information you’ll see.

bing ads guided tours

bing ads guided tours

We hope this new feature makes your lives a little easier. Let us know what you think!

Questions? Comments?

Feel free to ping us on Twitter, visit us to ask questions at the Bing Ads Answers forum, submit and vote on your top-priority features at the Bing Ads Feature Suggestion forum, or send us your feedback directly at BingAds-feedback@microsoft.com.

Have a great day,

Nikhil Arun

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Changes coming to Bing Ads due to Content Ads Deprecation

As Rakesh outlined earlier, as part of our ongoing effort to ensure high quality traffic for you, in early August we will stop serving Content Ads on Microsoft, Yahoo and our network of websites. These ads represent less than 2% of traffic on our network. As the only remaining content advertising option is available only for customers in the United States (serving content ads in Windows media and Windows apps), there will be a set of small changes that happen automatically that I will outline below.

What is changing for United States customers?

United States customers will not see any change in the Web, Editor, or API. However, as of early August US customers opted into content ads will only have those content ads serving in Windows media and Windows Apps.

What is changing for advertisers in other markets?

The below changes will happen automatically. Most customers garner minimal value from the content network and many customers chose to opt out of the content networks. Hence, many customers may not notice the change.

Interface changes – middle of August: As there will be no more remaining content ads services, we will stop the ability to create ad groups with a content distribution or update ad groups’ content distribution based information.

o   Web: You will not see the content distribution option when creating or editing ad groups.

o   Editor: When syncing your changes, if you try to create a search + content ad group, it will be saved as a search ad group. When syncing changes an error will be thrown if you try to create a content only ad group or update content distribution based information. In later versions, the option to make these changes this will be removed

o   API: If you try to add a new search + content ad group it will save as a search ad group. If you try to add a content ad group an error will be thrown. If you try to update content based information an error will be thrown.

Import: If you import a Search and Display campaign from AdWords, the ad group distribution will be Search in Bing Ads. If you try to import a Display campaign from Adwords, it will not be imported; Bing Ads does not have Display Advertising.

Your current content ad groups: Your current search + content ad groups will automatically become search ad groups in the next few months. For the few of you who have content only ad groups, those will automatically become paused search ad groups.

Thank you

We want to thank you for all of your feedback. We are continuing to do whatever is necessary to ensure that ROI on Bing Ads is as high it can be for our advertisers.

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The top 10 usability improvements to the Bing Ads web interface this year

As Dare promised in our 2015 priorities, we are concentrating on saving you time and making your more productive. As we listened to your feedback, we realized that in addition to large features, there are many smaller items which help usability that we can deliver to make the product easier for you to use.

Hence, we now have a team of engineers dedicated to these type of fixes who have been shipping changes that you have asked for on a weekly basis since January! Every one of these changes is in response to direct customer feedback obtained via interaction with customers, surveys, our feature suggestion forum, and data from customer support calls.

Here are our top 10 favorite usability changes we’ve made to the web interface since January (click the image to make it larger):

1.  Making multiple changes is now a breeze: We’ve introduced new options to allow bulk editing of campaigns, ad groups, ads and keywords under the Edit menu.

2.  More Filters: You can now filter ads by Destination URL and Display URL.

3.  Filters don’t forget: Filters no longer disappear if you change what grid you are viewing. For example, if you filter by CTR while viewing Campaign #1 and then switch to Campaign #2, it will also be filtered by CTR. The filter will remain for the entirety of the user session.

4.  Date Ranges Galore: We now have many different date ranges for you to choose from. The days of creating a custom filter to see data from your last business week are over!

5.  Enabled item filters now honored across tabs:  Selecting “All enabled campaigns” or “All enabled ad groups” now applies to all tabs with child entities of that campaign or ad group. So, if you set “All enabled Campaigns” in the Campaigns grid and then go to the Ads grid, you will only see Ads from enabled Campaigns.

6. Totals now reflect your applied filters: You will see a “Filtered Total” row representing the Total of the filtered entities, and an “Overall Total” representing the Total of all the entities.

7.  Quickly go to the Previous or Next Campaign or Ad Group: If you are viewing entities in the Campaign or Ad Group scope, you can scroll through the different Campaigns and Ad Groups via the Previous and Next links. For example, if you are reviewing Ads in Campaign #1, and want to review Ads in Campaign #2, just hit the Next link.

8.  Columns in the order you want: We have adjusted the default column order in our pages to better fit your preferences. For example, in many pages, you will now see that “Clicks” is the first metric about ad performance you see.

9.  All in one Easy Ad Preview: The first column you will see in the Ads grid shows you how the Ad looks. If you click on the Ad in that column you can edit the Ad, and if you click on the Display URL you go to the Destination URL.

10.  Responsive Sidebar: The sidebar now will change based on your enabled item filters in the grid. For example, if you select “All enabled Campaigns”, the sidebar’s campaigns, ad groups, ads, and keywords will change accordingly.

And Much, Much More: These were only the top 10, but as you use Bing Ads, you will see many more small changes meant to make your day a little easier. You may recognize a small addition to the workflow to add search terms as keywords, which allows you to edit the terms before adding them. You may see more decimal places in demographic data in Reports. As you see these changes, remember that they are here because customers like you asked for them.

Thank you for your feedback, and let’s keep the conversation going, because I promise you – we are listening.

Nikhil Arun

Program Manager, Microsoft

 
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New Bulk Edit Functionality for Keywords, Campaigns, Ad Groups, and Ads

We often hear from our advertisers that the ability to make large scale changes to your campaigns within the web interface (UI) is extremely important. Thus, we are continuously working to add bulk editing capabilities, as first announced in early September. This functionality can be found by clicking the Edit menu on any applicable table in the Campaigns page (Campaigns, Ad Groups, Ads, Keywords).

The following is a list of Bulk Edit functionalities you’ll find in the UI, with the latest additions italicized:

  • Keywords
    • Match Type changes
      • Change to Broad Match
      • Change to Exact Match
      • Change to Phrase Match
    • Bids changes:
      • Set bids
      • Increase bids to estimated first page or top of page bid value
      • Increase or decrease bids by certain % or $ value
    • Destination URL changes:
      • Set destination URL
      • Find and replace
      • Append text to URL
    • Status changes:
      • Enable, pause or delete keywords across the entire account

 

  • Campaigns
    • Budget changes:
      • Set budget
      • Increase/decrease budget by certain % or $ value
    • Status changes:
      • Enable, pause or delete campaigns across the entire account

 

  • Ad Groups
    • Bids changes:
      • Set bids
      • Increase or decrease bids by certain % or $ value
    • Status changes:
      • Enable, pause or delete ad groups across the entire account

 

  • Ads
    • Text changes (Coming Soon!)
      • Find and replace
      • Append Text to a field
      • Change Case
    • Status changes:
      • Enable, pause or delete ad groups across the entire account

 

Retiring Edit in Excel

Customer feedback and data show that users overwhelmingly prefer the new bulk edit operations to an older feature, Edit in Excel. The new functionality enables users to scale their operations more efficiently than before. Therefore, we will remove Edit in Excel.

As always, we appreciate and welcome your feedback to inform our design decisions.

Thank you for your time,

Nikhil Arun

Program Manager, Bing Ads Platform

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