If you’ve waited to invest in search during the tax season, it’s not too late to jump in right now. Many consumers wait until the IRS deadline is right around the corner. You can benefit from the huge spike in search behavior around taxes and related financial services.
Consumers are looking at their overall financial situation and assessing their options in insurance, loans and financial planning, so the impact of tax season goes far beyond tax preparation. Make sure you’re ready to take advantage of heightened awareness and activities for all financial services.
Take a quick look at these slide highlights from the deck posted on SlideShare and consider the four key tips in the last slide below to make tax season search activities work as hard as they can for you.
Electronic tax return filing peaks in February and April.
Search activity peaks on the Yahoo Bing Network mirror the electronic tax return filing peaks.
It’s not too late to take advantage of tax season searchers. The week before the filing deadline has a huge spike in search activity, demonstrated by the top 25 tax-related searches below.
The Yahoo Bing Network delivered performance gains in 2014 in higher click-through rates and lower cost-per-click vs. 2013.
Here are few simple tips to follow to take advantage of the opportunities during the tax season.