Bing Ads is now accepting .pharmacy top-level domains

As of April 13, 2016 in the United States and Canada, Bing Ads is now accepting .pharmacy top-level domains as proof of accreditation from the National Association of Boards of Pharmacy (NABP) for online pharmacies and prescription-only medications. Bing Ads requires that all pharmaceutical advertiser in the United States or Canada, are accredited by the NABP. This new .pharmacy program, as well as previously accepted forms of accreditation will continue to be accepted under the Bing Ads Pharmacy and health care products and services policies.

 

Benefit to our users and advertisers

Microsoft is directly engaged with the NABP to ensure that these advertising requirements and accreditation programs help provide a safe environment for our users, as well as a positive experience for you as an advertiser. This top-level domain is not available through domain resellers and is not transferrable; only companies that have been fully vetted by the NABP are granted a .pharmacy domain.  This safe guard can help users quickly identify that they are on an accredited website just by looking at the URL.

To learn about additional program requirements, or to apply for a .pharmacy domain, please visit the program website, www.safe.pharmacy.

 

Questions? Comments?

As always, feel free to ping us on Twitter, or you can email us directly at bingads-feedback@microsoft.com.

 

Thank you,

Melissa

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