Extend your reach with mobile advertising

Keep up with your mobile audience

50 percent buy in one day

Mobile searchers are your customers. They shop, research and buy in real time and on the move, now faster than ever. In fact, half of all smartphone usage in Canada is done shopping and searching outside of the home.

1

Trends

The massive shift to mobile

Mobile search advertising is quickly becoming the best way for businesses to reach consumers. The chart below shows that almost 40 percent of searches today are from mobile devices. By 2017, it’s predicted that mobile-device searches will outpace those from PCs.2
The massive shift to mobile

Shopping with mobile

In our research, we found that consumers rely on their mobile devices throughout all stages of the purchase process.3
Shopping with mobile

Mobile users move fast

Whether a phone call, store visit or purchase, 70 percent of mobile users act within five hours of a search. Bing Ads mobile advertising lets you be there to influence a shopper’s decisions in their “mobile moment.”
Mobile users move fast

Growth

Surging mobile searches

Mobile searches have more than doubled in one short year across the Bing Network. We fuel this growth by investing in partnerships and compatibility across all major smartphones and operating systems.4
Surging mobile searches

Prospering partnerships

Bing’s partnerships with Apple, Amazon and Yahoo result in billions of mobile searches each month and offer ad placements you can only access through Bing Ads.
Prospering partnerships

Our mobile momentum

Mobile ad clicks on Bing Ads grew 177 percent year over year,4 and we're actively building our partner network to expand Bing and Bing Mobile so you can reach more customers.
Our mobile momentum

Reach across all platforms

Bing Ads reaches all major mobile operating systems, dozens of OEMs and thousands of models. In fact, 70 percent of Bing Ads mobile queries are from iOS platforms.
Reach across all platforms

Proof

Solutions

Get calls. Get customers.

Call extensions

 

Get an average of 10-15 percent more clicks using Call Extensions to display a phone number directly in your search ad.4 Mobile searchers can simply tap the number in your ad to call. Measure your campaign with detailed analytics.

 

Call Extensions

Drive in-store traffic

Location extensions

 

Put your address and phone number in your ads with Location Extensions and help local customers find your business fast. Location Extensions can boost your click-through rate of up to 15 percent.5

 

Location Extensions

Offer exact links

Sitelink Extensions

 

Sitelink Extensions take customers directly to specific pages on your mobile website and can boost your click-through rate by 10-15 percent.4 Use them to highlight promotions, products, services or key sections of your site.

 

Sitelink Extensions

Find your best customers

Geo-target your best audienceLocation Targeting lets you focus on your top audience by specific geographic location, from postal codes and cities to provinces, countries and more.

 

Location Targeting


More about mobile

Download these tips and resources for more insights on reaching local customers with mobile advertising. When you’re ready, sign in to include Bing Ads for mobile in your campaigns.

 



 

1. The Evolution of the Multi-Screening Canadian, Microsoft, Fall 2014 2. xAd/Telmetrics study, “Mobile Path to Purchase,” and Microsoft Research. 3. Marin Software. “Mobile Search Advertising Around the Globe,” 2014 Annual Report. 4. Microsoft Research and Ipsos OTX. “Mobile in the Consumer Journey.” 5. Bing Ads internal data. 6. YBN internal data, U.S., October 2013.