An R-link is the actual URL behind the title link that is showing in the ad from the search results page. To obtain it, right-click on the link in the ad.



Choose the option in your browser that copies the link’s address or URL:


  • Copy shortcut in IE
  • Copy Link Location in Firefox
  • Copy Link in Edge
  • Copy link address in Chrome


You will have a valid Bing Ads URL if it contains “r.msn” in it, like below.


If the link does not contain this r-link ("r.msn") and was copied from a Yahoo property, please submit concerns directly to If you are still having trouble, please contact Bing Ads support for further assistance.