Light bulb retailer gets lower costs and higher value
1000Bulbs.com sells lighting products in an ultra-competitive market. The company needed a way to hone in on price-sensitive companies seeking premium light bulbs at a discount — without resorting to the industry-standard promise of “free shipping."
At the recommendation of Bing Support, 1000Bulbs.com experimented with tactics such as keyword isolation — removing high-performing keywords from existing ad groups and creating stand-alone campaigns. The goal was to rework the Bing Network ads that were already driving strong results to attract more impressions, clicks, and conversions at a lower cost.
1000Bulbs.com’s strategy is paying off. On average, the online retailer’s conversion cost on Google AdWords is about $24. By contrast, the retailer pays only about $19 per conversion on Bing Ads. What’s more, over 65 percent of the customers the company receives from the Bing Network are first-time buyers.
View the details of 1000Bulb.com's campaign success with Bing Ads in our case study to the right or download it below to take on the go.