Presentation

Light bulb retailer gets lower costs and higher value

Challenge

1000Bulbs.com sells lighting products in an ultra-competitive market. The company needed a way to hone in on price-sensitive companies seeking premium light bulbs at a discount — without resorting to the industry-standard promise of “free shipping."


Solution

At the recommendation of Bing Support, 1000Bulbs.com experimented with tactics such as keyword isolation — removing high-performing keywords from existing ad groups and creating stand-alone campaigns. The goal was to rework the Bing Network ads that were already driving strong results to attract more impressions, clicks, and conversions at a lower cost.


Results

1000Bulbs.com’s strategy is paying off. On average, the online retailer’s conversion cost on Google AdWords is about $24. By contrast, the retailer pays only about $19 per conversion on Bing Ads. What’s more, over 65 percent of the customers the company receives from the Bing Network are first-time buyers.


View the details of 1000Bulb.com's campaign success with Bing Ads in our case study to the right or download it below to take on the go.
 
Download the full case study