Sporting goods retailer doubles expected revenue


Sporting goods shipping company and market leader in Germany and Austria, the mysportgroup GmbH, is part of a rapidly growing field of competition. The company began to use the Bing Network to promote their products to a wider audience and to remain competitive in the growing marketplace.


Long-tail keywords are indispensable in the industry. Bing Ads offers a huge advantage with cost-effective long-tail keywords, as well as a high click-through rate (CTR).


Since the smooth entry to Bing Ads, mysportgroup’s search advertising campaigns have been even more successful, with their expected sales volumes doubled.

View the case study to the right or download it below to learn how mysportgroup uses Bing Ads to boost its sales.

Download the full case study