Digital company gets more leads and store traffic

Challenge, a digital provider of flyers and coupons in Canada, wanted to reach more of its target market, moms ages 35-55.


The company began advertising on the Bing Network and used Sitelink Extensions to send shoppers directly to the page — and ultimately the deal — they wanted.

Results found that visitors coming from the Bing Network, compared with those from Google, spent more time on the site and explored more pages. Ultimately, retailers credit with sending shoppers to their stores to redeem their coupons or take advantage of a sale.

View the study to the right or download it below to learn how used Bing Ads to get the most from their search advertising campaigns.

Download the full case study