Automotive group attracts customers at a lower cost


Wallace Automotive Group, which sells General Motors brands in the Greater Toronto Area, needs to reach customers in a fiercely competitive industry and an extremely diverse population.


The group uses Bing Ads to extend its reach to the Bing Network. Sitelink Extensions help searchers get the information they want faster, and Location Extensions make it easy for mobile users to find a nearby location.


Wallace Automotive, which includes Gateway Chevrolet Buick GMC and other dealerships, gets similar performance from its Bing Ads campaigns compared with its Google AdWords campaigns — at a much lower cost per click. “We’re finding that Bing Ads is by far the most cost-effective way of advertising,” says Joshua LaPierre, digital marketing manager at Wallace Automotive Group. “It’s much better than Google AdWords. The cost per click is lower, and we’re able to target the same, if not slightly better, type of customers than with AdWords.”

View our case study to the right or download it below to learn how Wallace Automotive optimizes its Bing Ads campaigns.

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