Presentation

Bing Ads helps German gift expert increase sales by 50%

Challenge

A Germany-based gift provider specializing in events and experiences, mydays needs to increase sales while competing against a growing number of online suppliers.


Solution

The company uses Bing Ads campaigns to target customers and help them find the most relevant gifts. With Sitelink Extensions, mydays guides visitors to specific locations on its website. Mobile advertising also helps the company reach customers.


Results

Thanks to the Bing Ads campaigns and a substantial expansion of its search campaigns, mydays increased sales by more than 50 percent. “If minor problems crop up, the Bing Ads team always provides rapid assistance,” says Marvin Weisser, online marketing manager at mydays. “The user interface in the browser is very clear and easy to use, even if the user previously had more experience with AdWords.”


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