To do this, Bing provides tools and resources to help you improve your search campaigns.
- Add customer tracking to your website and integrate it with your Bing Ads account to see what happens after customers click your ad.
- Use Bing Ads performance reports to measure campaign effectiveness and interpret
- Explore Bing Webmaster Tools to learn about the traffic coming to your site and understand where to make adjustments for better ROI.
Once you know where, when and how conversions are happening, you’ll be armed with the information you need to effectively optimise your campaign. For example, if you see high click-through rates, but low conversions, then try updating your landing page copy or put your purchase offer in a more visible location on the page. As another example, if customers reach your conversion page, but visit other pages instead of converting, then try adding your call to action in those other pages where they are showing interest.
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