We are committed to providing the highest quality experience for both our customers and end-users. This means, among other things, creating editorial policies to maintain standards of quality and transparency in order to ensure a well-balanced, vibrant and safe marketplace.
In developing a new policy, we consider how ads impact searchers. We want the ads that our searchers see to be a useful part of their search experience, so they’ll keep coming back! We take industry trends and feedback from various sources into account when we evaluate updates to our current policies.
We’ve recently clarified key requirements related to advertisers offering services for third party products. Advertisers who offer these services must be fully transparent about their identity and relationship with the owner of the product. This may mean providing a disclaimer that makes clear that the product or service is being offered by an independent company and that the brand owner may provide an equivalent product or service of their own. This also means making sure that the ad copy and display URL disclose that the ad is from a third party.
We hope this helps you to understand the thinking that goes into a policy change. Please refer to the Policy Change Log to keep up to date on all policy updates as they come out.