It's no secret that the holiday season is the number one retail shopping time of the year.1 Because of this, many small businesses depend on the holiday shopping season to help maximize their revenues and increase profits, making this time of year an important element to success. To support small businesses everywhere, and as a premier partner of Small Business Saturday, Bing Ads is encouraging people to Shop Small on Saturday, Nov. 29th.
What is Small Business Saturday?
In 2010, American Express founded Small Business Saturday to help businesses with their most pressing need -- attracting more customers -- and started encouraging people to shop at small businesses the Saturday after Thanksgiving.
This year, Bing Ads is excited to support the Shop Small Movement, a nationwide effort that kicks off today. Bing Ads is dedicated to promoting and celebrating small businesses and the neighborhoods they serve by encouraging other businesses and consumers to do the same.
In addition to using Bing Ads to reach new customers, we want to make it even easier for small businesses to develop successful holiday-centric campaigns. We’ve put together a Bing Ads Search Marketing Toolkit that contains information and tips on how to create and build successful search marketing campaigns on Bing Ads, along with a $100 Bing Ads coupon to get started. We will also be hosting exclusive workshops at select Microsoft Stores across the country.
By participating in Small Business Saturday, you can help both your business and your neighborhood prosper.
1. Mobile Commerce Daily, Nov. 2013.