Despite the name, negative keywords can be one of the most positive additions to any pay-per-click campaign.
If you're not familiar with the concept of negative keywords, an example should make it clear: Say you're advertising an exercise "boot camp" … you probably don't want your ads showing in search results for kids summer camps or actual military boot camps. In this case, "kids," "summer," and "military" would be good negative keywords. If you add them as negative keywords to your "boot camp” campaign, you’ll prevent irrelevant military and kids camp searches from causing your ads to display. This can ultimately save you money by reducing clicks that don’t lead to conversions.
This is just one simple example – watch the video to get a better understanding of the different types of negative keywords and the importance of choosing them carefully. Also, try running the “Search Query Report” to see which keywords are causing your ads to display – it’s a great way to find negative keywords that might not be so obvious.
Thanks, and stay positive. I mean negative.