Charles Offenbacher

BLOG POSTS

Bing Ads and You: Enhanced Ad Extension reporting with Click Type

Ad extensions such as Sitelinks are a valuable tool in providing more relevant information to your customers and driving deeper engagement. To help you meet that goal, Bing Ads is happy to announce we will soon be adding Click Type segmentation to Ad Extension reports to help you track clicks taking place on both ad title and ad extensions. This enhancement will provide you valuable insights on how searchers interact with your ads with extensions and help you improve performance of your campaigns.

When it launches, you will be able to find Click Type as an additional attribute in the Ad Extension by Ad and Ad Extension by Keyword reports, and it will be pre-selected by default.

  extension pic

With Click Type segmentation, you will be able to track KPIs on the ad title and extensions separately as shown below:
  capture 2

Click Type segmentation in the Ad Extension reports gives you visibility into all parts of the ad impression, not just the Ad Extension itself

This enhancement is part of our continuous effort to increase ROI of your time and your Bing Ads campaigns.

To us, You are Bing Ads.

Keep reading