JXT Group is a mid-sized agency that provides online advertising and ecommerce solutions for a diverse group of clients, ranging from a leading urban apparel retailer to a local nursing home. JXT Group has seen great success with the features that Bing Ads provides:
“It’s definitely not enough to only use Google AdWords,” says Menachem Ani, founder and CEO of JXT Group. “We always recommend that our clients advertise on Bing Ads to take advantage of that market share. It’s a great way to get in front of the right consumer at a good ROI.”
Below are some of the best practices that JXT group utilizes in their Bing Ads campaigns. Every agency advertising on the Yahoo Bing network should keep these tips in mind when developing a long-term advertising strategy. To learn more about JXT Group and how they were able to leverage Bing Ads in their online marketing mix, check out the complete JXT Case Study.
Use the Agency Interface in Bing Ads
Having one master agency account and linking your client’s accounts to your master account allows you greater flexibility in campaign management. Instead of logging in and out of different accounts, you can toggle easily between campaigns with one master login. This also cuts down time on reporting and making changes to your campaigns. Ani at JXT Group explains:
Ani says he’s pleased with Bing Ads improvements that make it easier to manage multiple accounts. “Switching back and forth between accounts is a lot simpler,” Ani says. “Before, I had to go back to the home page to select a new client. Now, with the left navigation bar, I can flip between the accounts.”
Agencies can set-up individual client logins, ensuring the privacy of each campaign. Your team will have quick and easy access to all accounts in one easy to use agency interface.
Not only does setting up a master account and linking your individual clients help prevent potential editorial issues, it can also help to increase your overall quality scores. For more information on managing Bing Ads accounts for agencies, be sure to visit the Bing Ads Agency Hub.
If you already have existing accounts with Bing Ads, it’s easy to link and consolidate them into a newly-created master account.
Become a Bing Ads Accredited Professional
Becoming a Bing Ads Accredited Professional allows you to display your vast knowledge of the Yahoo Bing Network to your clients. Accredited members can use our official badge in marketing materials and your website, as well as join our Find a Pro Directory to connect with potential new clients.
“It’s a good tool for us to showcase that we’re accredited by Bing Ads,” Ani says.
Use all the Features Bing Ads Has to Offer
Saving time is crucial for agencies, so make sure to take advantage of time saving features like being able to import your campaigns directly from Google Adwords..
“It’s very easy to just type in the user name and password and select the campaigns with the importing feature. It pretty much all comes through with no problems,” Ani says. “That saves hours of time on each import.”
Additionally, make sure your agency is opted into features such as Call Extensions, Location Extensions and Site Link Extensions.
- Sitelink Extensions are additional links in your ads that take customers to specific pages on your website. They offer your customers a convenient way to access the information they’re searching for, which can increase both click-through rate (CTR) and conversions.
- Location Extensions display your address, phone number, and a link to get directions to the business. Clicking on the directions link takes the user directly to the maps page from your text ad, making it simple for customers to find your business.
- With Call Extensions, your phone number will appear right inside of your text ad, where customers can click to call you, no matter what device they’re using: desktop, tablet, or mobile.
“Call Extensions removes the barrier for customers who are on mobile devices,” Ani says. “Before, customers had to click to a landing page to fill out a form, and now they can just click to call, so it helps increase leads.”
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Thanks for reading!
Account Executive, Global SMB Advertising