Archive: November 2016

Remarketing comes to Bing Ads Editor and additional support for Bing Shopping Campaign

We are pleased to announce the release of Bing Ads Editor version 11.7. With this release, you can easily bulk manage your Remarketing in Paid Search audience associations and product filters for Bing Shopping Campaigns.


Support for Remarketing in Paid Search

Associating specific audiences to your ad groups helps to deliver the right ad to the right customer. This, in turn helps to maximize your return on investment in Bing Ads. Learn more about Remarketing in Paid Search.

You can now create, modify, and delete audience associations from Bing Ads Editor. One  or more ad groups can be easily associated with one or more audience lists. You can then adjust your bids on specific Audience association to maximize the chances of showing your ads to the audience that matters the most.

From the ad group editor pane, you can also set the audience targeting to either Bid only (shows ads to everyone, with the option to make bid adjustments for the selected audience) or Target and Bid (shows ads only to the selected audience, with the option to make bid adjustments).

Note: Although you can choose the shared audience list for your audience association for your Remarketing in Paid Search campaigns, managing shared audience lists is not supported in this version.




Additional support for Bing Shopping Campaign

When you create a Bing Shopping Campaign, all products in your Bing Merchant Center store will be included in the campaign by default. Using product filters allows you to include only a subset of your products in your campaign.

We heard your suggestion that the ability to manage product filters in bulk will significantly improve your efficiency. Now, you can create, modify, and delete product filters for one or more shopping campaigns from Bing Ads Editor. Learn more about setting product filters.



Questions? Comments?

Feel free to ping us on Twitter, visit us to ask questions at the Bing Ads Answers forum, submit and vote on your top-priority features at the Bing Ads Feature Suggestion forum, or send us your feedback directly at


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Take advantage of Expanded Device Targeting this holiday season

It’s been a month since we’ve launched our pilot and we’ve seen a tremendous interest in this new feature. We’re excited to announce that Expanded Device Targeting is now available globally for everyone, just in time for your holiday campaigns.


Why use Expanded Device Targeting?

The ability to target customers based on their device of choice is an important part of a successful campaign with Bing Ads. Therefore, with the new Expanded Device Targeting, advertisers are getting the following benefits:

Get more control in setting bids by device - By having Desktop (includes laptop computers) as a new device option, advertisers can now set individual bid modifiers for each device type (Desktop, Tablet and Smartphones).


Use broader bid modifier ranges – With the new expanded ranges, advertisers can tailor their campaigns by device to improve their ROI.

Exclude underperforming devices Advertisers can completely opt out (set to -100%) from displaying ads on Tablet, in addition to the already available opt out on mobile devices.

This new feature is available through all endpoints: Bing Ads Web Interface (including Google Import), Bing Ads Editor (Mac and Windows), and Bing Ads API* (Note: When importing campaigns from AdWords, negative Desktop bid adjustments will be automatically adjusted to 0%, as it’s not supported in Bing Ads today).


*If you’re partnering with a search engine marketing tool provider to manage your campaigns, please reach out to them directly to understand their schedule for supporting this new feature.


Connect with Us

We’d love to hear from you! You can always reach us on Twitter and our Feature Suggestion Forum with your feedback, comments, and ideas.

Happy Holidays!

Nan Li

Program Manager


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