Archive: July 2016

Managing ad group level disapprovals in one easy swoop

The Bing Ads team carefully reviews all submitted ads/keywords to ensure that both advertisers and search users have the best experience on our advertising network.  Typically an initial review is adequate, unless an exceptional scenario requires a second one.

For example: You are a travel agency running dozens of ad groups for different airlines, hotel groups etc. You could easily have thousands of keywords and multiple ads in an ad group. You might include the brand names of airlines or hotels in each of these ads or keywords, even though you are not the owner of that brand. In this case, your ads might be disapproved for trademark infringement. However, you can request an exception with the explanation that you are an agency providing bookings for those brands.

We understand with multiple ad groups having thousands of ads and keywords, managing exceptions can get cumbersome. We have some great news for you!

You can now submit appeals at an ad group level. Just follow these simple steps:

a)   Navigate to a rejected ad in the ad group and click on the ellipsis sign to uncover the rejection reason


b)   In the message box indicating the rejection reason, you will see an option to appeal that rejected ad or all rejected ads in the ad group

 You can choose “all ads in this ad group” from rejection message or edit menu as seen below:


The option for requesting exceptions for all ads in an ad group is available only at an ad group level and not at the campaign or account level.

For appealing, ads belonging to different ad groups or campaigns, please select the ads to be appealed, and use the request exception option from edit menu. 


c)   Select the “all ads in this ad group” option, to submit all rejected ads which are appealable (exceptions are not granted for some policies such as multiple display domains per ad group). 

Please provide a brief reason for requesting the exception for disapproval and submit.


d)   All rejected ads within the ad group which are appealable will be submitted for review

In the above screenshot, note that the last ad rejected remains disapproved, as the policy reason is non-appealable.

Here are some examples of non-appealable policies:

  • Ad title and text must exceed 2 words
  • Combined mobile ad title and text must contain 3 or more words
  • Consecutive non-alphanumeric characters
  • Forbidden characters in phone number
  • Forbidden content in phone number
  • Phone number has no digits
  • Phone number is not valid
  • URL format error
  • Keyword Parameter Usage Disallowed
  • One Display Domain per Ad Group


e)   All of your “exception under review” requests have been sent for review. It can take up to 1 business day for the appeal review to complete, and you'll receive the results via email at that time.

The same process can be followed for appealing all rejected keywords at an ad group level.

Here’s more information about how to fix an individual ad that’s disapproved or has limited approval. And, reference the full set of Bing Ads policies for help understanding the cause of disapproved ads.


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Thanks for reading and, as always, we're happy to hear your thoughts on enhancements we can make to improve your Bing Ads experience. Stay connected with us through Feature Suggestion ForumTwitter, or Bing Ads Feedback
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Bing Ads Keyword Planner Adds New Features and Gets Extended to More Markets

Bing Ads Keyword Planner Adds New Features and Gets Extended to More Markets
We are extremely excited to announce that Bing Ads Keyword Planner is available in an additional 3 markets – United Kingdom (UK), Canada (CA) and Australia (AU) – in additional to the United States (US), and integrates popular customer features from Campaign Planner, like vertical insights based on product category and keyword suggestion.

Targeting fine-grained locations in United States, United Kingdom, Canada and Australia
With this release, customers from the UK, CA and AU can now access Keyword Planner under Toolsin Bing Ads, where there was once only “Research Keywords.”  In Keyword Planner’s targeting section, you can now also target multiple and more specific locations – like state/province and city-level.

These new targeting options are also enabled with historical statistics like average monthly searches, competition, suggested bid, ad impression share, and traffic estimations, so you can make the best targeting decision.

One more source for keyword suggestion – product category 
In addition to better targeting and new markets, Keyword Planner now provides 3 types of sources for keyword suggestion: seed keywords related to your business, landing page and product category. You can input one of them or any combination of them to get keyword suggestions.

You will also notice in Product Category that the hierarchies and keywords associated with the category align to those in your Campaign Planner.  Select a particular Product Category to get insights for those keywords represented in the category, such as search trends, mobile trends, performance breakdown by device and locations, and other competitive insights.

If you select one product category together with other sources to get suggestion, the product category will be used as filter to ensure that the expanded keywords from other sources are related to this category. Note: to help streamline your optimization tools, we will be removing the Campaign Planner tool from the Tools tab.

Excited? Want to learn more? Login to Bing Ads today to try out the new Keyword Planner!
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Bing Ads Editor 11.1 features usability improvements and enhanced performance with 64-bit version

In May, we released an all-new Bing Ads Editor version 11.0 and received positive feedback. We also got great suggestions to further improve the new Bing Ads Editor. So, in this new release, we have focused on incorporating the enhancements you requested. We’re also pleased to let you know that we are now also launching a 64-bit version of Bing Ads Editor. If you are running a 64-bit version of Windows operating system and have at least 8 GB memory, installing a 64-bit version of Bing Ads Editor will further optimize the performance. 

Usability improvements: 
Based on your feedback, we have made the following enhancements to make Bing Ads Editor even more intuitive and easier to use: 


Although you could cut, copy, and paste items such as keywords, ad groups, campaigns, and more in version 11.0, dragging and dropping items was not possible. With v11.1, you can now intuitively drag and drop items within the same account or even across multiple accounts. Few things to note are: 

  1. Dragging and dropping items within the account will cut and paste the items. 
  2. Dragging and dropping items across accounts will copy and paste the items. 
  3. Pressing the “Control” key when dragging and dropping will always copy and paste items. 
  4. Dropping items are only allowed on the tree view in the left pane. 
  5. Dragging and dropping items from the “Shared library” is not supported. 


You told us that it is easy to forget that you are in preset views that filters out items (such as “Paused” views or “Editorial disapproval” views) and get confused why all your items are not showing up in the grid. In order to solve this problem, we now underline all preset views, except the “All” view, to provide a visual clue that some of your items may not be showing up.  


In order to enable you to quickly see what items you have newly added or edited, we have added two new preset views called “New items” and “Edited items.” 

“PARENT STATUS” TO ALL APPLICABLE ITEMSKnowing the status of parent items can be very helpful when managing your campaigns. So, with this release, you can now see the parent status for all applicable items right in the grid.  

Note: You can add “Parent status” field from Column chooser if it is not already showing up. 



The columns in the grids of Bing Ads Editor can be added, removed, and rearranged as needed. In the previous version, the custom arrangement of columns would sometimes get reset to the default layout upon downloading metrics by clicking “View statistics.” We have now fixed this glitch with this version. 


Although the message for editorial errors were clear and descriptive in Bing Ads Editor user interface, upon export, the file used to have a slightly different message and the specific rejection reason was not included. We have changed the text in the exported file to include all the details that are shown in the user interface. 

     Editorial Error as shown in Bing Ads Editor UI 

     Editorial Error in exported file 

"Your text ad is disapproved because it violates our advertising policies. Policy Violation: Adult content (Location: Param 2, Market:AU,CA,IN,ID,IE,MY,NZ,PH,SG,VN,TH,GB,US) Your ad violates policy when substituted with keywords. Please fix the keywords and appeal the ad." 



We now have a 64-bit version for Bing Ads Editor. If you have 64-bit Windows operating system and at least 8 GB of memory, installing 64-bit version will optimize the performance of Bing Ads Editor, enabling you to get things done even faster. 

Go to the download page to install the 64-bit version of Bing Ads Editor. 
Please note: 

  • If you already have a 32-bit version of Bing Ads Editor installed, then you will first need to uninstall the 32-bit version (this will delete the downloaded accounts) and then install the 64-bit version. Please note that this will delete your downloaded accounts, so after the installation, you will have to download your accounts again. 
  • Keep in mind that Image Microsoft Bing Ads Editor version 11.0 and older Image Bing Ads Editor version 10 can run side-by-side, so you will need to uninstall 32-bit version of both the applications before you install the 64-bit version. 


Let us know what you think. Reach out to us on twitter or send us your feedback directly at 

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