Product news

Edit Text Ads and Manage Ad Disapprovals from the Bing Ads Apps on iOS & Android

We love that our advertisers find the Bing Ads mobile apps useful to visualize their campaign performance and make simple updates to budgets, bids, and statuses on the go. Being able to access your Bing Ads accounts can be a timesaver when visiting with a customer or client, or doing a pulse check during your morning commute. The latest updates to the mobile apps will make you even more productive so that you can take more action while you're on the go.

Edit text ads: Make changes to your ad text and URLs

Previously, our advertisers needed to use either Bing Ads or Bing Ads Editor in order to make changes to their ad text and URLs. We understand that there are times where you just need to make a simple tweak to further optimize your ad text. Now with the latest version of the mobile apps, you can perform updates to text ads while you are away from your desk.

On the ad summary screen, tap the pencil icon to begin editing. As you make changes to your text ad, you'll be able to see a real time preview of your changes so you can spot mistakes and correct them with ease.

Ad disapprovals notifications: Review your disapproved ads and get notified if your ads require changes

Whenever you submit new or updated ads, the Bing Ads team carefully reviews them to ensure you and your customers have the best experience on our advertising network. We want to make sure that your ads are back up and running as fast as possible and the mobile app is now another great way to get notified of these changes on the go.

There are a few ways to review the disapproved ads in your account. On the Dashboard screen, if your account has any pending editorial disapprovals, a real-time count will be displayed for your convenience. You will be able to drill down and see which ads did not meet our guidelines, as well as the reasons the ads were disapproved. The mobile app even allows you to request exceptions inline so that you do not have to wait to go back to your desk to submit updates or changes.

You will also receive push notifications on your mobile device whenever newly submitted ads require your changes. From the alert summary screen, you will be able to quickly review all the disapproved ads in your account or learn more about the Bing Ads policies.

Tell us what you think 

What would you like to see next in our apps? Let us know via Twitter and the Bing Ads Feature Suggestion Forum. Thousands of advertisers are using our mobile apps every day to keep tabs on their campaigns while they are on the go. Download the Bing Ads apps for iOS and Android today!




At Bing Ads, we're listening. Happy Advertising!

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Bing Ads Editor 11.0: Multi-account management support, visual redesign, and more

We are extremely excited to announce the release of Bing Ads Editor (BAE) 11.0 – built from ground up to make it more efficient for you to manage your campaigns. When building BAE 11.0, we focused on answering two questions. First, how can we enable you to do more in less time? Second, how can we improve the user interface to make it easier for you to use Bing Ads Editor? Support for managing multiple accounts addresses the first question, and a host of usability updates packaged into a visual redesign addresses the second. Let’s take a closer look at these.

Support for managing multiple accounts

Have multiple large accounts to download? Need to import multiple accounts? Must make those urgent bulk edits within the next hour? No problem! With multi-account support, you can do these all at the same time.

Start with opening the Account Manager window and add as many accounts as you want.

Bing Ads Editor 11

In the previous version, you could download only one account at a time, but not do anything else until the download completed. With BAE 11.0, there is no more waiting! While the downloads of accounts are in progress you can open any number of previously downloaded accounts and work on them, too. For example, say you have five accounts currently being downloaded.  During that time, you can open a previously downloaded account and do an Import.  While that import is in progress, you can open yet another account and do bulk edits.  Multi-tasking is easy in the new Editor.

Bing Ads Editor 11

Copy/Paste across accounts

With support for multiple account management comes the ability to copy and paste across accounts. You can copy keywords, ads, even whole campaigns from one account to another with just a few clicks.

Bing Ads Editor 11

Visual Redesign

We have completely redesigned Bing Ads Editor’s interface for a fresh and more user-friendly experience, with key improvements such as:

Improved navigation with type list

The new type list on the left panel better organizes different items (Campaigns, Ad groups, Keywords, Sitelink extensions, etc.) than the tabs in the previous version of BAE. This enables you to navigate to the items that you want to work on faster than before. Additionally, the count of different types of items are now always shown on the type list itself – no need to go to individual tabs anymore to find them.

Bing Ads Editor 11 

Sorted tree view in the left panel

In order to help you get to your Active campaigns faster, the tree view in BAE 11.0 now sorts your Campaigns/Ad groups intuitively by automatically surfacing those Active at the top of the list, followed by Paused, and Deleted at the bottom.

Bing Ads Editor 11

Improved advanced search interface

We heard your feedback that when displaying results after an advanced search, there aren’t any visual cues to indicate that all data may not be showing, except for the change in the View name. To address this, BAE 11.0 shows the search criteria you have entered for advanced search right below the search bar. Furthermore, the type list now clearly shows the number of matching results out of total counts. 


Bing Ads Editor 11_old1


Bing Ads Editor_New1

We have also cleaned up the advanced search window to make it more intuitive to use, while maintaining all its functionality.


Bing Ads Editor_Old2


Bing Ads Editor_New2

Note: Filtering based on performance statistics is now placed along with other search criteria.

Advanced options

In the previous version of BAE, advanced options for different items (e.g.  Additional targeting, Exclude website, etc. for Ad groups; Advanced Bid Changes, Advanced URL changes, Replace text, etc. for Keywords) were located at the very bottom of the Editor pane as blue links. These options are now put under Advanced options right above the manager pane for convenient, centralized access.


Bing Ads Editor_Old3


Bing Ads Editor_New3

Simplified login

Have you ever wondered whether to sign in to Editor with your Microsoft account or Bing Ads username? You can now simply enter your username and BAE will automatically determine the type of credentials you entered and prompt you to enter your password - one less thing to think about before diving into your campaigns.


Bing Ads Editor_Old4


Bing Ads Editor_New4

What our pilot customers are saying?

We tested BAE 11.0 with a group of advertisers before releasing it to market.  Below is some feedback we received from our pilot customers:

  • My first impression was very good. Fast downloads/uploads, very short waiting while working directly in BAE, nice Design

Kevin Lippmann, Hotel DE

  • I just downloaded four accounts, three of them HUGE and it took less than five minutes for all

Nikki Kuhlman, Jumpfly

  • Was playing with the editor today and I love the new UI and user experience!

Kevin Holze, Reprise Media

  • I love the overall product! It is leaps and bounds better than v10

Jin Cen, Bing Ads Account Manager

We hope that you have a similarly positive experience with this version, but do let us know!  You can reach us directly at

Install Bing Ads Editor 11.0 Now

You can install BAE 11.0 from here. 

Please note that the older version of BAE* will not be uninstalled after installing BAE 11.0. Please make sure you use  bae11 instead of the previous BAE old logo.

You can continue to use older versions of BAE for a few more months; however, any new functionality and updates will be added only to BAE 11.0. 

*Bing Ads Editor has come a long way.  Interested in learning more?  See Welcome to Bing Ads Editor for a short introduction to this powerful desktop tool.



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Bing Shopping Campaigns Launched in Germany

We all know how complex the shopping journey has become—omnichannel, universal, multi-screen—so many buzz words…But the fact of the matter is that shoppers are researching about products on and offline, including in-store, across devices and at all times of the day to make purchasing decisions. The question that remains unanswered: how do we confront these challenges from a digital marketing perspective in the 21st century and what role does the search engine play?

Search continues to form a key part of the equation and remains an integral part of the shopper’s purchasing journey. The search engine is the gateway to researching products, discovering deals/offers, comparing prices, and even finding the nearest location to make an offline purchase. According to a survey1 conducted by BloomReach, 34% of shoppers start their product research on a search engine, as opposed to the actual retailer’s website. Furthermore, even when shoppers don’t initiate research on a search engine, 20% turn to search to confirm the best retail products and prices between competitors. In fact, product searches are not limited to online purchases. According to a recent Microsoft study2, 9 in 10 in-store buyers search online before purchasing the product. In other words, for every $1 invested in paid search, the retailer can expect another $6 from in-store visits3.

In line with these market tendencies, we are actively working to ensure a greater retail research experience to end users, along with highly engaging ad products for retailers. As a part of that effort, Bing Shopping Campaigns (BSC) was released in the US (July 2015), in Australia (Oct 2015), and in Open Pilot in the UK and France (Oct-Nov 2015).

And today, we are very excited to announce the most recent addition—the launch of Bing Shopping Campaigns (BSC) beta in Germany

This launch marks the arrival of a much awaited Product Ads capability in Germany. During the beta stage, we invite all interested parties in Germany to start advertising with BSC on the Bing Ads platform. Over the next few months, we will continuously tune the platform and improve BSC performance, as we move towards removing the beta tag in Germany. More updates to come, additional product ads capability, and launches in other international markets around the corner—so keep your eyes peeled.

Why Product Ads

Why should I activate BSC, you say? Product Ads are a great way to showcase your products at the precise moment that shoppers are eager to discover more. For retail queries, this is one of the most engaging ad formats, as it surfaces top information such as product image, price, retailer name and other information directly in the ad copy. Not only does this engage the shopper more than traditional text ads, but it also drives more informed ad click decisions, thus leading to more qualified paid search traffic. With Product Ads, most customers are able to bring down their average cost per click, improve conversion rates, and significantly improve the ROI of their search spend. In a recent internal study4, we found that conversion rates in Product Ads are on average 49% higher than that of text ads, whilst the CPCs are 29% lower. 

If you are a retailer, Bing Shopping Campaigns are a fabulous way to showcase your ad products. BSC gives you greater control over targeting, allows you to manage bids at the item/category/other attribute levels and get the performance data at item level granularity. An added bonus—if you are already using Google Shopping Campaigns, it is very easy to import your existing Google feeds and Shopping Campaigns in Bing Ads. See below for detailed steps on getting started with BSC.  

Getting started with Bing Shopping Campaigns

In 4 easy steps, you can get started with Bing Shopping Campaigns. Only two of these steps are needed only for the initial setup, whilst the other 2 are required for ongoing campaign management.

Bing Shopping 1

Step 1: Claim your domain

If you do not have a Bing Merchant Store already, the first step is to claim your domain by signing in to the Bing Webmaster  tool by using your Microsoft Account credentials (reminder: this is the same information used to sign in to your Bing Ads account). The tool enables you to add your website and learn ways to verify ownership. You only need to register the domain for the site where you will be selling products. If you have already registered, your web domain to use with other Bing tools, there is no need to register it again to create a Bing Merchant Center Store.

Step 2: Create your store

Now let’s get started with BSC! First of all, you need to create a Bing Merchant Center store. (For those with a BMC store, use your current store & feed—simply go into the store to Enable Product Ads).  The BMC store is a tool where the advertiser’s product catalogue is managed and housed. The next step:  log in to your Bing Ads account, click on Tools, and select Bing Merchant Center as shown below. This opens the BMC store page.




When creating the store, please keep in mind the following:

  • The Store name will be used in your ad creative to identify the Merchant; this name cannot be edited once the store is created, unless it is escalated to the support team.
  • In the Destination URL box, the URL added via the Bing Webmaster tool in step 1 should be used.




Once you click Save, your request is sent to Microsoft Support for policy compliance review, which typically takes 1-2 business days. The requests will be rejected if the website does not comply with Bing Ads policy. You can check the status of your request by visiting the Store Summary Tab in the BMC tool. You will also receive an automated email after your request is reviewed. If your store is rejected, changes can be made to meet the policy requirements and your request can be resubmitted. Once your store is approved, your initial setup would be complete.

Step 3: Upload Catalogue

Before you create your Bing Shopping Campaigns, it’s necessary to upload your product feed. First, create a catalogue in the BMC, which enables you to organise your feed data, group your product inventory and manage each group independently. Each catalogue is used for a specific market, which you can choose while creating the catalogue. Multiple catalogues within a store are also possible.

One feed file for each product group should be created and uploaded into the catalogue. Depending upon the size of your inventory, many options are available for uploading the feed. Google Shopping Feeds are also compatible, so it’s not necessary to create a different feed file for the BMC. Once you have uploaded the feed, monitor the progress in the Catalog summary tab.

Visit the Bing Ads help pages to learn more about ways to create a feed file, a feed schema and product categories.


  • Several factors determine the time required to process your feed file. The first time usually takes 24 hours. If the feed file is large, it may take between 2-3 days to complete the processing. Updates to an existing feed e.g. price, availability etc. are processed much faster.
  • Your feed expires after 30 days, so ensure that you schedule a periodic refresh of the file.
  • If the feed file is missing one or more required product attributes, the entire feed will be rejected. Make sure the file contains a header row, as this is a common reason for rejection. For full information on feed attributes, look at this link.
  • Additionally, your feed might get rejected if the URL included in your product feed does not direct to the item's page. If the link redirects the user to a page that differs from the product offering, it will get rejected.


Step 4: Create Bing Shopping Campaigns

Excellent—you are now set up to create your campaigns! For more information, read a detailed overview of Bing Shopping Campaigns.  You can also find performance and optimisation tips for BSC.


There's more to come

As mentioned earlier in this blog, we will continuously improve the product ads experience for both shoppers and retailers. Stay tuned to our blog for further announcements or get a summary of BSC anytime, as we look to expand the offering into other Bing Ads markets in the upcoming months. For more information on BSC, troubleshooting or if you simply need a hand setting up your Bing Shopping Campaigns, reach out to your Account Manager or Bing Ads support. We’d be happy to assist.


Any comments, questions or feedback to share?

As always, feel free to ping us on Twitter or if you have feedback related to specific features you'd like to see improved or added, visit our Feature Suggestion Forum to add or vote on your top priorities for upcoming releases.


Vikram Verma











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You Can Now Copy and Paste Ads and Keywords in Bing Ads

Are you one of the many advertisers with similar ads and keywords across different campaigns in a single account?  Ever find yourself wishing you could just copy and paste those ads and keywords from one part of an account to another?  Now you can!

How to Use Copy and Paste

Say you want to copy the keyword list from an existing ad group you already have into a new ad group you’re building, so you don’t have to start from scratch. In your Campaigns page, simply select which keywords you want to copy and then copy them by clicking Edit->Copy from the toolbar, or by holding “Ctrl+C” on your keyboard. 

Copy and Paste in Bing Ads

Next, navigate to the ad group where you would like to paste these keywords and click Edit->Paste or by holding “Ctrl+V” on your keyboard.

Copy and Paste in Bing Ads

It’s just that simple, but you will also find additional pasting options, like whether to include those keywords’ bids, destination URLs, or pause them after copying them over.

Copy and Paste in Bing Ads

It’s just that simple, but you will also find additional pasting options, like whether to include those keywords’ bids, destination URLs, or pause them after copying them over.

Copy and Paste in Bing Ads

We hope you enjoy the new feature and it helps you get more done in less time.  As always, we appreciate and welcome your feedback to inform our design decisions.

Enjoy Copying and Pasting!

Nikhil Arun

Program Manager, Bing Ads Platform

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