Call Extensions - Bing AdsWith Call Extensions, you can display a phone number directly in your search ad on PC, tablet or smartphone. Get calls from customers who either click or dial the number in your ad.*

Why Call Extensions?

Call Extensions help your ads stand out on the page, giving customers a convenient way to call your business directly from search results. More calls mean more leads and faster purchasing decisions. Bing Ads with Call Extensions generated 3-6 percent more clicks, on average, than those without Call Extensions.**

Once enabled, Call Extensions will display the phone number of your choice. On a smartphone, customers simply need to tap on the phone number displayed in the ad to bring up the dialer on their phone. On PC and tablet, customers can use a landline or their mobile phone to dial the number displayed in the ad. Regular click reporting is available.

Call Extensions - mobile and desktop

What’s the cost?

Pay only a standard cost per click for each call. A smartphone call costs the same as a click on your text ad title or URL.

Start using Call Extensions

Read How to add a clickable phone number to your ad for instructions, then sign in to show your phone number across your campaigns.



Want to make your ads even more effective? Help customers easily find your business with Location Extensions, and add Sitelink Extensions to boost traffic and take searchers to specific pages on your site.

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* Call Extensions only display on Bing, AOL and Yahoo search (owned and operated). They do not display on syndicated search partners.

** Internal Microsoft Data, July 2015.