Bing Ads Editor account management tips — training
Bing Ads Editor is a powerful offline tool with features that make creating and updating your campaigns simple. These features allow you to make bulk changes to campaigns, ad groups, ads and keywords quickly and efficiently.
After reading this training, you will know how to:
- create a new campaign by copying and pasting an existing campaign
- create campaigns, ad groups, ads, keywords and negative keywords with the Multiple Changes wizard
- find and replace ad copy
- opt in to additional match types
- use Advanced search to filter the items displayed in the Summary Grid
Copy a campaign
Similar to copying a Word file to modify and save as a new file, you can create a new campaign by copying an existing campaign from one account to another. This is a great way to save time when you’re building several similar campaigns. Here’s how to do it:
In the left hand navigation, select the account containing the campaign that you want to copy. In the Summary Grid, click the Campaigns tab, then find the campaign, right-click and select Copy. This campaign is now on your clipboard. In the left hand navigation, select a different account, right-click and select Paste. The entire campaign, including its properties, ad groups, ads and keywords is now duplicated in a different account and ready for your changes.
Copy campaign functionality
You can also copy and paste ad groups, ads and keywords from one campaign to another. Suppose that you want keywords in a new ad group to be the same as keywords in an existing ad group, but with a few changes. The Multiple Changes wizard makes this task simple.
In the Summary Grid, select the keywords that you want to edit. (To select multiple keywords hold the Control key while you make selections). Then, in the Summary Grid ribbon, click Copy to CSV file. In the spreadsheet view, make your changes and additions. When finished, copy the spreadsheet data.
Return to the Keywords tab and click Multiple changes to launch the wizard. Select the location by clicking the ad group checkbox where you want to paste the keyword data. Next, paste the keyword data into the main window. If your data includes Bing Ads headings, just click Import and you’ve done it.
Note that if you copy data from a custom spreadsheet, you may need to map your columns to the appropriate Bing Ads column headings. In this case, click Edit headings. If you know that you’ll use this customised spreadsheet again, save it so you won’t have to map the columns again. When you’ve finished, click Import. Your keywords may appear across several columns, based on whether they are new, updated or deleted. Skipped keywords will not be created.
Find and replace
The Find and replace feature lets you update ad copy, such as a holiday name, in seconds.
Begin by selecting the ads that you want to update from the Ads tab. In the Editor pane, click the Replace text button. In the Find what box, type the words that you want to change. In the Replace with box, type the replacement text. From the Search In drop-down menu, select which parts of the ad copy you would like to update. Now, click Replace All. The specified ad copy is updated in all selected ads.
Advanced search allows you to set multiple parameters in order to find items with several attributes. For example, suppose you want to update only the bids for the exact match keywords that are also set to the default ad group bid. Here’s how to do it.
Click the Advanced search button. From the Search for items that match these criteria section, select values from the column drop-downs. In the example below, we choose: Keyword, Match Type, Equals, Exact.
Because we are looking for the keywords that also have default ad group bid amounts, we click the Add Criterion link and enter values into the new, second line of drop-down menus.
If you think that you’ll use this filter again, click the Save as a view. Once saved, you can use it at any time from the View drop-down above the Summary Grid.
Click Search. The filtered keywords will be displayed in the Summary Grid. Now, select the keywords and change the bid amount in the Editor pane. Notice how the bid changes for all keywords, and the Sync state column signals the changes with updated icons.
We’ve just covered five powerful features of Bing Ads Editor that allow you to create and edit campaigns, ad groups, ads and keywords quickly and efficiently.
Key take-away points:
- Copy and paste between campaigns.
- Use the Multiple Changes wizard.
- Find and replace ad copy and negative keywords.
- Filter using Advanced search.
Please note that features mentioned in this training may not be available in your market.