Software and media company boosts sales and click-through rates


To raise awareness of the Haufe and Lexware partnership in a highly competitive market.


The Haufe Group has been using Bing Ads since the 2012 launch in Germany, taking full advantage of the services offered; from the Bing Ads Editor to the Bing Ads Intelligence tool to optimize their search advertising campaigns to their full potential.


Website visits, click through rates and sales figures have increased through the use of Bing Ads, with the additional advantage of being extremely cost effective.

View how the Haufe Group takes full advantage of Bing Ads services in our case study to the right or download it below.


Download the full case study