Digital intelligence firm delivers Bing Ads training to help clients extend their reach


Cardinal Path, a firm that helps organizations unlock the value in their data and provides training on search engine marketing (SEM) across North America, needs to help its clients learn the benefits and best practices of leading SEM products.



Cardinal Path incorporated Bing Ads into its training sessions in June 2013. The company shows trainees that they can reach more customers with Bing Ads and save time using tools such as the Import Campaigns feature and Bing Ads Intelligence.



Cardinal Path has received positive feedback about the Bing Ads training from attendees. The addition of the Bing Ads training has diversified Cardinal Path’s offerings and showcased its expertise on multiple platforms. “Why not increase your campaign footprint if you have the option?” says Alan Amerault, associate director for digital marketing at Cardinal Path.

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