Presentation

Agency helps small businesses get a 25% lower cost per lead with Bing Ads

Challenge

TechWyse Internet Marketing, an agency based in Toronto, Canada, needs to help its clients generate cost-effective leads.

 

Solution

TechWyse uses Bing Ads to extend its clients’ reach beyond Google. The agency gets clients started with Bing Ads quickly by importing existing campaigns from Google AdWords directly into Bing Ads. The agency saves time managing accounts by using the monthly budget setting and Bing Ads Editor.

 

Results

TechWyse’s clients see an average 25 percent lower cost per lead using Bing Ads compared with AdWords. They also see a 35 percent lower cost per click with Bing Ads compared with AdWords. “I would tell any small business, ‘If you’re doing any sort of pay-per-click advertising these days, you should definitely try Bing Ads. A lower cost per click means more traffic to your website for less money,’” says Darian Schouten, account manager at TechWyse Internet Marketing.

 

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