Presentation

SEM technology provider sees 47% increase in CTR with Sitelink Extensions

Challenge

MatchCraft needs to provide solutions that help large publishers and interactive agencies generate business for local merchants through search advertising.


Solution

As part of its ongoing effort to offer valuable tools and features to its clients, MatchCraft integrated Bing Ads Sitelink Extensions into its AdVantage campaign management platform. Sitelink Extensions are extra links in search ads that go to specific pages on an advertiser’s website.


Results

One MatchCraft client saw a 47 percent increase in average click-through rates across 1,400 accounts just a few months after implementing Sitelink Extensions. “Adding Sitelink Extensions is a fairly simple step that can really have a big impact on more than just click-through rates,” says Priscilla Soriano, director of campaign management at MatchCraft. “It’s also an important piece in building a relevant and cohesive experience.”


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