Want a second chance to reach a visitor that leaves your website or abandons their shopping cart? Remarketing in Paid Search is your opportunity. It works like a subtle reminder or way to reconnect, enticing people to come back and complete a transaction.

Even though 76.6 percent of people abandon online shopping carts,* these fickle shoppers can be high-value customers. Remarketing in Paid Search delivers your ads to previous visitors when they search on Bing and/or Yahoo.



Why use Remarketing in Paid Search?

Easy to get started: If you are tracking conversions with Universal Event Tracking (UET), you are already set up to start remarketing.

Reach high-value audiences: Maintain or reconnect with people that have previously visited your website.

Increased ROI: Optimise your ads, bids and keywords for unique groups of returning visitors, like those
that visited your homepage or abandoned a shopping cart.


How Remarketing in Paid Search works

How Remarketing in Paid Search works

Get started with Remarketing in Paid Search

  1. Place a Universal Event Tracking (UET) tag across your website.
  2. Create remarketing lists based on user activity or pages users have visited.
  3. Associate remarketing lists to ad groups and optimise your bids, ads and keywords to those who search on Bing.

Learn more about reaching people who have previously visited your website with Remarketing in Paid Search.

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* "The Remarketing Report — Q3 2015," SalesCycle, October 2015.