Choose your keywords
Select keywords or search terms related to your business. When potential customers search using the terms you've chosen, your ad may show up depending on your bid.
Set keyword bids
Think of it as an auction. Your keyword bid is the maximum price you are willing to pay each time your ad is clicked, but the actual cost may be much lower. If your bid is not higher than the competition, your ad might not get displayed in the top ranking search results.
Once you've saved your keywords and keyword bids, select a method of payment to activate your campaign if you haven't already. Choose the payment method that fits, like credit card or PayPal.
Learn how to choose your keywords, and see how to set your bids.