New Ad Extensions Scheduling from Bing Ads

Bing Ads is happy to announce the release of Ad Extension Scheduling. You can now control when your extensions are delivered for the time that’s most ideal for your business, reducing wasted clicks!
 
THINGS TO KNOW:

- This feature gives you the ability to enhance your ads with time-sensitive offers. Use one of our many ad extensions to highlight deals, promotions and offers when you want.

- Ad extension scheduling is available for the following extension types:

  • App Extension
  • Sitelink Extension
  • Callout Extension
  • Call Extension
  • Review Extension
  • Location Extension
  • Structured Snippet Extension

- You can implement Ad Extension Scheduling through the Bing Ads UI, Google Import, Bing Ads API and Bulk Upload.
- This feature is available in all Bing global markets. 

Scheduling your ad extensions does not guarantee that the extensions will be shown. Ad extension delivery still depends on several factors. Get more information and learn more about how to set up Ad Extension Scheduling on the Bing Ads Help page.

 

CONNECT WITH US
Feel free to ping us on Twitter, visit us to ask questions at the Bing Ads Answers forum, submit and vote on your top-priority features at the Bing Ads Feature Suggestion forum, or send us your feedback at BingAds-feedback@microsoft.com

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Edit your Expanded Text Ads on the go

We recently announced the launch of Expanded Text Ads, where advertisers worldwide can now create more compelling ads with this new ad format through Bing Ads, Bing Ads Editor, and Bing Ads API. We’re excited to announce that with our new mobile app release, you can edit your Expanded Text Ads on the go!


 

 

 

WHY SHOULD I USE EXPANDED TEXT ADS?

Expanded Text Ads are a new mobile-optimized ad format which gives you more space to grab your customers’ attention, leading to higher conversion. With Expanded Text Ads, you have an additional ad title, longer text, and customizable paths.
 
What would you like to see next in our apps?

Let us know via Twitter, the Bing Ads Feature Suggestion Forum, or email bingads-mobile@microsoft.com

 
Download the Bing Ads apps for iOS and Android today!

    


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First Ever Dutch Search Awards Bi(n)g Success

Search Awards are a great way for you to receive credit for the hard work you have done throughout the year. At Bing Ads, we deeply value that hard work and that’s why we like to support Search Award initiatives. In the UK we are the proud sponsor of the UK Search Awards for instance, and have supported similar initiatives in other European countries.

In the Netherlands Search Awards were not a big thing…until now! On November 24th the first ever Dutch Search Awards took place in Amsterdam with Bing Ads as the premium sponsor.

It was amazing to see the Dutch search industry together and to be able for us to let you know Bing is here to stay!

Inspiring speakers

The Dutch Search Awards was a lot more than just a prize ceremony. Speakers included Mascha Driessen (Senior Director Western Europe at Bing Ads), Bas van den Beld (digital marketing strategist, speaker and founder of State of Digital) and Kate Adams (Head of Performance Solutions & Innovation at Google).

We want to congratulate all the winners, thank everyone that submitted a campaign and thank the Dutch Search Awards for making the event possible. We'd love to see all our customers submit their success stories for the Dutch Search Awards 2017!

The winners

These are the winners of the Dutch Search Awards per category:

·         Best Use of Search in Retail: Enrise & Liberty Global International

·         Best Use of Search in Automotive: Fingerspitz & AutoTrack

·         Best Use of Search in Finance: Blue Mango Interactive & Ditzo

·         Best Use of Search in Travel/Leisure: Expand Online & Vacanceselect

·         Best Local Campaign: iProspect & PostNL

·         Best Use of PR in Search Campaign: Tribal & Smart Student Deals

·         Best Use of Social in Search Campaign: PauwR & Verzekeruzelf.nl

·         Best Mobile Campaign: Orangedotcom & Fietsersbond

·         Best PPC Campaign: Blue Mango Interactive & Vodafone

·         Best SEO Campaign: GoalGorilla & Lengersdorf

·         Best Tools & Software: bGenius & Wehkamp, Channable, Swydo

·         Best Consultant of the Year: Ramez Khader, Fingerspitz

·         Best In-house Team: Wehkamp

·         Best Agency Small: GoalGorilla

·         Best Agency Medium: Orangedotcom

·         Best Agency Large: Blue Mango Interactive

 

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Remarketing comes to Bing Ads Editor and additional support for Bing Shopping Campaign

We are pleased to announce the release of Bing Ads Editor version 11.7. With this release, you can easily bulk manage your Remarketing in Paid Search audience associations and product filters for Bing Shopping Campaigns.

 

Support for Remarketing in Paid Search

Associating specific audiences to your ad groups helps to deliver the right ad to the right customer. This, in turn helps to maximize your return on investment in Bing Ads. Learn more about Remarketing in Paid Search.

You can now create, modify, and delete audience associations from Bing Ads Editor. One  or more ad groups can be easily associated with one or more audience lists. You can then adjust your bids on specific Audience association to maximize the chances of showing your ads to the audience that matters the most.

From the ad group editor pane, you can also set the audience targeting to either Bid only (shows ads to everyone, with the option to make bid adjustments for the selected audience) or Target and Bid (shows ads only to the selected audience, with the option to make bid adjustments).

Note: Although you can choose the shared audience list for your audience association for your Remarketing in Paid Search campaigns, managing shared audience lists is not supported in this version.

 

 

 

Additional support for Bing Shopping Campaign

When you create a Bing Shopping Campaign, all products in your Bing Merchant Center store will be included in the campaign by default. Using product filters allows you to include only a subset of your products in your campaign.

We heard your suggestion that the ability to manage product filters in bulk will significantly improve your efficiency. Now, you can create, modify, and delete product filters for one or more shopping campaigns from Bing Ads Editor. Learn more about setting product filters.

 

 

Questions? Comments?

Feel free to ping us on Twitter, visit us to ask questions at the Bing Ads Answers forum, submit and vote on your top-priority features at the Bing Ads Feature Suggestion forum, or send us your feedback directly at BingAds-feedback@microsoft.com.

Thanks!
Prince


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