Simone Schuurer

International Content Marketing / Social Media Manager
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#BingBites at Advertising Week Europe

Insights play an integral role in understanding consumer behaviour online. They’re a crucial tool for brands to ensure they reach the right consumers, at the right time and on the right device.

Search data holds a multitude of insights that can be utilised by brands to achieve this. Here at Bing we are extremely passionate about the role of insights in informing connections to empower them to engage with consumers as effectively as possible, in the most relevant way. Uncovering these for marketers allows us to help them keep a finger on the pulse of their consumers and react directly to changing behaviour patterns or purchase decisions.

It was why, throughout Advertising Week Europe last week, we captured both our own unique insights and other leading market data, into bitesize infographics called #BingBites. Shared across our @BingAds social channels, these graphics were aligned to the key trends and themes being discuss throughout the event across the different panel sessions and presentations.

In case you missed them last week, we’ve included a couple below. Join the conversation at #BingBites and look out for more in the future.

BingBites1

Bingbites2

bingbites3

binbites4

bingbites6

bingbite7a

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Bing Shopping launches in the UK

With 80 per cent of shoppers now researching products online before they decide to buy, managing and organising product ads has never been more important for marketers, which is why today we launch Bing Shopping in the UK, a new product to the Bing product suite.

Bing Shopping is a simple way to organise, manage, bid, and report on product ads. We’ve created Bing Shopping to provide marketers with greater control over campaigns and a higher degree of granularity, offering the ability to delve into the analysis of budget, spend and resultant engagement.

Recent research suggests that search is now the number one in-store companion for shoppers, so for advertisers targeting at this optimal moment, it is crucial to monitor and manage the impact of these targeted campaigns. This is where Bing Shopping helps to generate actionable and real-time insight into campaign performance, allowing managers the opportunity to continuously review their data.

Currently, we have brands such as Littlewoods already using Bing Shopping to ensure their retail campaigns are as effective as possible and we are very excited to offer launch Bing Shopping today. With an accessible user interface and important analytical elements, Bing Shopping offers you the ability to execute a truly successful campaign.

 

Get started with Bing Shopping campaigns

1.Second Major Purchase Shopper Study [Study], GE Capital

2.Consumer Electronics Association [Study]

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Bing Ads Enters the Spotlight at Advertising Week Europe 2016 #BingBites #AWEurope

The Bing Ads team is busy finalising preparations for Advertising Week Europe as the prestigious event returns to London for its fourth year to celebrate the visionary thinking and creative nous that is driving ground-breaking work and innovation across the industry today.

At Bing Ads, we are extremely passionate about the importance of insights in informing the connections brands make with consumers – a discussion that is always top of the agenda during Ad Week Europe. Search continues to permeate more devices and services than ever before, it’s an underestimated and powerful tool that enables brands to better understand behaviour, and where to meet consumers at key moments on the right device, with the most relevant offering. To demonstrate this, we will be cutting through the noise, to bring you relevant insight and infographics on the hottest topics trending at the event on Twitter using the hashtag #BingBites.

In addition, we have a busy schedule throughout the week, jam packed with seminars and panel sessions you won’t want to miss.

 

We will be posting daily updates throughout the week so make sure that you are following us on Twitter at @BingAds.

Finally, there will also be announcements, commentary and summaries of the week’s goings on posted here to our Bing Advertising blog - stay tuned here for updates throughout the week, even if you’re not planning to attend!

 

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Bing reveals the UK’s top searches

In a year that has seen political change, tragic world events, blockbuster films, epic sporting moments, and out-of-this-world space advances, Bing reveals the UK’s top searches of 2015. 

The top two topics related to politics, with the elections and the Labour leadership battle taking first and second place. Recent tragic events in Paris were the third most searched for event of the year followed by searches for ISIS. The birth of princess Charlotte ranked fifth.

More information about the top searches can be found here.

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Meet Bing Ads at the first HeroConf in London!

Planning to attend the first HeroConf London edition? From October 28 to October 30th you’ll be able to connect with PPC colleagues and take your pick from four keynotes, 45 sessions and 40 speakers to completely submerge yourself in the latest thought leadership on PPC. Find out what you can expect from Bing Ads (official HeroConf sponsor!) and use our exclusive discount code - to obtain your ticket 15% cheaper.

 PPC Hero

Share the picture taken in our photo booth on Twitter @BingAds tagging #BingYourBest 1

 

From searches to searchers - Keynote Wednesday October 28, 16:15-17:00

We’d love to see you at our key note session ‘From Searches to Searchers’ lead by Tor Thompson, Bing Ads EMEA Marketing Director. In this session Tor will explore how you can address your consumer through a more personalised audience focussed approach to PPC. Following the session Tor will be joined on stage by Steve Sirich, Global GM of Bing Ads Product Marketing for Q&A.

Does remarketing make you a creepy online stalker? Amandine Carrey – Thursday October 29, 12:45 13:30

Bing Ads account manager Amandine Carrey will share some valuable tips on the art of remarketing (which became available in Bing Ads earlier in October). Learn how to effectively use your remarketing to target customers in a way that is valuable to them and your business, understand the power of remarketing in search, get tips on how to define your remarketing lists and find out how to creatively engage your audiences.

Come talk to us!

The Bing Ads stand will be full of PPC and Bing Ads experts who’d love to answer your questions – whether you use Bing Ads today or are interested in giving it a try. New to Bing Ads but keen to give it a first go? We have a £100 coupon for you so that you can set up a campaign and judge for yourself. There is a chance to win a Surface Pro 3 by participating in our sweep stake (find the terms and conditions here) and w challenge you to take a super hero photo of yourself in our photo boot with a reward 1 for those who dare to share (tweet us @BingAds #BingYourBest).

 

1 Nice swag for all PPC Heroes that share socially!

 

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Launched: Bing Ads Platform Health Updates

We’re always thinking of ways to make your working life easier, which is why we’ve launched Bing Ads Platform Health Blog: http://status.bingads.com/

We hope nothing ever goes wrong but when something does we’d like you to know what’s happening, give you updates, workarounds if available and give you the green light when all is back to normal.

update

Example of a Bing Ads platform update

How it works:

The main Platform Health Blog page at http://status.bingads.com/ shows a status icon, which will turn orange when Bing Ads is impacted by an issue, and red if there is an outage and green when an issue has been resolved. The details of the issue will appear below, including the time it started, which parts of Bing Ads are affected, and any known workarounds. We’ll post regular updates as our engineering team investigates and resolves the issue. Once it’s fixed, we’ll keep showing the post on the main page for 24 hours. After that, you can see it in our “Older Issues” archive. You can also subscribe to our RSS feed to automatically see a notification in your browser or RSS reader when a new post appears.

Please visit http://status.bingads.com/ to see our latest updates, sign up to the RSS feed or follow us on Twitter.

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