Katrina Morris

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Bing Ads Academy - Share of voice report

The Share of Voice report shows you the impressions we estimate you're losing out on, and possibly losing to your competitors, because of your budget, keyword bids, keyword relevance, landing page relevance, or current position on the Bing and Yahoo search results pages.

The Share of Voice report can be found in the reports tab, as part of the performance reports.

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The report is run at keyword level and provides you with the details you need to pinpoint exactly where you should focus your optimisation efforts.

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By expanding Choose your columns you are able to select additional columns of data you would like to add to the report. These columns include, Bid Match Type, Delivered Match Type, Keyword Relevance, Landing Page Relevance and Landing Page User Experience.

Once you have run your report, your report will include the impression share loss data as well as the performance data (Impressions, Clicks, CTR, Avg. CPC, Spend and Avg. Position). The impression share data is split in the report into total impression share, impression share lost to budget, impression share lost to rank, impression share lost to landing page relevance, impression share lost to keyword relevance and impression share lost to bid.

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Once you have pulled the report you can graph the results to provide you with an easy-to-view snapshot of the data in the report.

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By graphing the data in a 100% stacked column chart you can see where the lion’s share of the impressions are being lost, and therefore where you should spend your time first.

Optimising Impressions lost due to Budget, Bids and Rank 

If your keywords are losing impressions due to budget or bids you can then make the decision of whether to increase them. Bing Ads will tell you if your campaigns budgets are insufficient for the traffic available and by selecting the button highlighted below, will even suggest a budget to help you capitalise on available traffic.

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Bing Ads will do the same for your bids when they are insufficient to reach the first page. Again by selecting the button next to the ‘Below first page bid’ status you will see a suggested first page bid for your keyword.

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Maintaining your rank is key in search advertising - we tend to see that the majority of traffic comes through the top 3 positions and the first page of results, so if you are losing impression share to your competitors through rank it may be worth bidding a little bit higher, and reaching those top 3 positions.

Optimising for Impression Share lost to Keyword and Landing Page Relevance 

If your keyword relevance is causing a loss in impression share, we would recommend you go through and review the keywords, and ad copy related to those keyword. You may find that they don’t work as well together as you may have first thought, and you can then make changes to the ads to ensure they work better with the ad – for example including the keyword in the ad title, ad copy and display URL, and also utilising Dynamic Keyword Insertion. It is also worthwhile reviewing your keyword match types and your negative keywords. Could you be matching to keywords that aren’t relevant to your ad and website? The Search Terms Report within Bing Ads will help you to understand what keywords your broad and phrase match keywords are matching to.

If it is your Landing Page Relevance that is losing you impressions you need to review how well your keywords match to their landing pages. Each landing page should represent your keyword perfectly, for example if your keyword is red roses make sure you are using a landing page that showcases your offer on red roses, and even better any discounts/offers you have on red roses.

Keyword Relevance and Landing Page Relevance are both additional columns that can be added to the Keyword Performance Report. By adding these columns to the Keyword Performance Report, you can see your score for Keyword and Landing Page Relevance. Keyword Relevance is scored out of 3, with 3 being the highest and Landing Page Relevance is scored out of 2, with 2 being the highest. Both Keyword Relevance and Landing Page Relevance impact your keywords Quality Score, so it’s important to make sure they are as high as they should be.

By working on these particular areas and correcting any areas of concern, you should then see an increase in the number impressions you receive. We recommend checking this report every couple of months to ensure you are always receiving your share of impressions, particularly when you have uploaded new keywords and/or ads into your account.

Next up in the Bing Ads Academy blog series, we will go through the Quality Score and the Quality Impact Report, helping you to understand Quality Score and how to improve it.

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Bing Ads Academy: How to Use the Negative Keyword Conflict Report

Negative keywords are great for helping to ensure that your ads only appear for the most relevant searches. With Bing Ads, you are able to set negatives in both phrase and exact match. If you are currently using phrase match negatives you may find that some of your negatives are actually preventing your ads from appearing on your selected keywords, causing a negative keyword conflict. This may be especially true if you have transferred broad and match negatives into your account from a Google AdWords account.

Please note that if you do copy over any broad match negatives from Google AdWords, Bing Ads will automatically change these to phrase match negatives.

The Negative Keyword Conflicts report can be found in the reports tab under Targeting reports:

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The negative keyword conflict report will tell you which of your negatives are preventing your ads from appearing for which of your selected keywords. It will also tell you whether your negative keyword conflicts are at campaign or ad group level.

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You can remove a negative keyword conflict in two ways.

1. You can delete the conflicting negative keyword preventing your keyword from showing.

In the UI, simply navigate to the keywords tab and select negatives, where you will be able to see your campaign and ad group negatives for your selected keyword.

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You can then use the filter option within Bing Ads to find your conflicting negative if you have a large list of negatives.

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By selecting the box next to the negative and then Edit you have the option to delete that negative.

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Within the Bing Ads Editor, you can again navigate to the keywords tab and select negatives.

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Select the conflicting negative and then delete it from the list, by selecting it and hitting the delete button on your keyword. When making this change in the Bing Ads Editor you then need to make sure you post the changes to ensure it goes live.

Don’t have the Bing Ads Editor – download it here now

1. Or you can amend the negative keywords match type, and set it as an exact match negative keyword instead.

In the UI, navigate to the keywords tab and select negatives.

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Using the filter find your conflicting negative.

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Select the box next to the conflicting negative and select Edit and Edit Selected Rows.

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Then select the negative Exact match type option and click save.

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Within the Bing Ads Editor, navigate to the Keywords tab, select negatives and then locate your conflicting negative.

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Select the negative and then in the Editor pane below, change the match type to Exact.

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Removing these negative conflicts will help you avoid blocking relevant traffic, and should increase the traffic to your website. We recommend to keep an eye on the conflict report, particularly after you have imported or made changes to your negatives or keywords.

Next up in the Bing Ads Academy blog series, we will go through the Share of Voice Report, helping you to see where you may be losing out on traffic and what you can do to correct it.

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Bing Ads Academy: Website URL (Publisher) Report

NOTE: Updates have been made to this post to reflect our recent partnership with AOL; content viewed at this URL prior to February 2016 may differ from what you see here now.  

When advertising on the Bing Network, you have the option to advertise on just Bing and Yahoo! Search owned and operated sites, or owned and operated and syndicated search partner sites. By advertising on both owned and operated, and syndicated search partner sites you will benefit from an increased level of traffic to your website through your ads being shown on our search partner sites. The Website URL (publisher) report allows you to see which of the syndicated search partners and sites owned and operated by AOL your ads are appearing on, allowing you to evaluate their performance and exclude any websites that aren’t performing.

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If you see any sites from the syndicated search partner network and sites owned and operated by AOL that you think are not performing well enough for you, i.e. not providing you with a good enough CTR, you can then block these sites in the user interface or editor tool.

In the user interface you will find the website exclusions option within the campaign settings option. You will need to add one website per line and to exclude an entire domain you just need to leave off the ‘www’ (e.g. contoso.com).

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In the editor tool you will find the website exclusion option within the Campaign targeting hub. Again as you do with the UI you should enter one website per line and to exclude a whole domain you just need to leave off the ‘www’.

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Don’t have Bing Ads Editor – download it here now.

We recommend to check the Website URL (publisher) report every month or so to ensure that you are happy with the performance you are receiving from the sites available on the syndicated partner network.

Next up in the Bing Ads Academy blog series, we will go through the Negative Conflict Report, helping you to ensure your negatives aren’t blocking any relevant traffic.

 
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Bing Ads Academy: Importing Google AdWords Campaigns into Bing Ads

Welcome to the Bing Ads Academy blog series. In this series we will talk you through the basics of Bing Ads, Bing Ads Editor and Bing Ads Intelligence, with blogs dedicated to setting up our latest features, the reports provided in Bing Ads and how to gain insights from Bing Ads Intelligence. Our first blog in the series is Importing Google AdWords Campaigns into Bing Ads.

If you’ve spent hours or even days setting up the perfect search account on Google AdWords, the good news is that at Bing Ads we’ve now made it even easier for you to replicate the same structure on the Yahoo! Bing Network - quickly and with minimal fuss.

Bing Ads provides customers with two options to quickly and efficiently copy accounts and campaign structures over from Google AdWords:

1. Import Google campaigns using the Bing Ads Editor which allows you to import directly from a Google AdWords export spreadsheet

2. Import directly from AdWords into Bing Ads using only your AdWords login and password credentials – no spreadsheets needed.

This blog will outline in detail Option 2 - how to import using a valid Google AdWords login and password, and explain what aspects of the account should be reviewed before commencing the upload process. (Please note if you have a Google 2-step verification, you need to create an application-specific password for Bing Ads)

Although the ‘importing using your AdWords login’ feature is available in the Bing Ads User Interface as well as Bing Ads Editor, we would strongly recommend the use of the Bing Ads Editor to import, as it’s a convenient and flexible tool for bulk editing.

Not currently using Bing Ads Editor? Download it now!

Once you have downloaded Bing Ads Editor and downloaded your Bing Ads account, you will find the ‘Import from Google’ feature under Import on the Manager Pane at the top of Bing Ads Editor.

Once you have selected Import from Google, you have the option to enter your AdWords login details or Import from a file.

When you select ‘Sign in to Google’ you will then be taken to an AdWords sign in box.

Once entering your login details you will then need to click accept to allow Bing Ads access to your AdWords content. Please note that Bing Ads does not save your Google AdWords sign-in information nor use that information for any purpose other than the import process.

Once logged in you can then select ‘Next’ within Bing Ads Editor.

You are then asked which of the Google accounts linked to that login you would like to import.

Once you’ve selected the correct AdWords account, you can then select the campaigns that you would like to import over from that account.

Upon selecting your list of campaigns you then have the option of choosing what you would like to import into Bing Ads.

If you have already imported your Google AdWords account into Bing Ads previously you can choose to import just the new items or any changes to existing items that Bing Ads finds in your Google account, for example recent changes to budgets, bids, negatives, targeting, URLs and Ad Extensions. As well as adding new items and changes, Bing Ads also gives the flexibility to delete any campaigns or ad groups that have also been deleted from AdWords.

If you’re using an API or third-party tool provider such as Kenshoo, Marin etc. to track account performance, it is vitally important to make the necessary changes to destination URLs to ensure any clicks and conversions from your Bing Ads account are correctly attributed in the API reports to Bing Ads.

You can do this above using the ‘Edit ad and keyword destination URLs’ feature, or as we are importing using the Editor tool you can do this in bulk within the tool or in excel once everything has been imported, just before you post changes to Bing Ads.

Once you are happy that you have selected everything that you would like to copy over, you can go ahead and click import.

Bing Ads Editor will then copy everything over and review the keywords and ads to ensure there are no compatibility issues via an ‘Import Completed’ summary of what has been imported. You can see above that the summary will detail anything that is new, has been updated, deleted or skipped. As you can see we had no compatibility issues but if we had you will have the option to export these compatibility issues into Excel to correct them.

As with everything you do on the Bing Ads Editor you will need to Post Changes to ensure all changes are uploaded into your Bing Ads Account and put live.

Due to slight differences between Google AdWords and Bing Ads, we would always recommend that you review the following four key areas before hitting the Sync button:

1. Budgets

Bing Ads has a minimum campaign budget of £5 and a minimum bid of 5p. With Bing Ads you also have the option to choose either a Daily Accelerated, Daily Standard or Monthly Campaign Budget. You may find that traffic on Bing Ads is slightly cheaper so it may be worthwhile lowering your bids once you have imported them over

2. Ad Text

The Bing Ads Editorial Policy and the AdWords Editorial policy will be slightly different, so we strongly recommend you review the Bing Ads policy and your imported ads before you post changes to your account. Your account will go through Editorial checks once you have posted changes. Unsure on Bing Ads Editorial Policy?

3. Negative Keywords

Bing Ads does not support broad match negative keywords. If you are importing broad match negatives from AdWords, Bing Ads will import them as phrase match so it is important to check these before you post changes. You can also use the Negative Keyword Conflict Report from the Bing Ads User Interface after a couple of weeks of account activity, to ensure that all your negatives are working as you want them to

4. Targeting Options

Targeting options, including location and time of day, are very different in AdWords and Bing Ads. Although we are working hard to ensure these are imported from AdWords as they should be, we strongly recommend reviewing targeting options before syncing. Please note the Import feature does not yet support postcode targeting set up on AdWords, but this can be set up separately through Bing Ads after import. When importing from AdWords you should also review your Bing Ads accounts language targeting, as once it is set and changes posted with Bing Ads this cannot be changed

Once you have successfully imported your account we recommend as a best practice to continue to import over regularly any changes made to your AdWords to ensure your Bing Ads accounts are up-to-date and consistent.

Next up in the Bing Ads Academy blog series, we will go through the Website/Publisher Report, helping you get the best performance from our Partner Network.

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Bing Ads Academy – Bing Ads Reports and How to Tailor Them to Your Optimization Needs Part 2

Welcome to second part of our 2-part series on how to tailor the reports in the Bing Ads User Interface to help you to grow your business. If you haven’t seen our first report blog, you can view it here. In this blog we will go over how you can tailor the standard performance reports to provide you with the information you need by simply adding additional columns to your report. The additional columns we will cover are -  

  • Ad Extension Click Type
  • Quality Score and Quality Impact
  • Keyword and Landing Page Relevance
  • Device Type and Device OS

Bing Ads Standard Reports Overview

Bing Ads Standard Reports offer easy-to-understand data on your accounts performance. As with all Bing Ads reports, you can customize them to fit your individual needs. For example, by taking advantage of the ‘choose your columns’ and ‘filter’ features on the reports page.

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When you’ve finished customizing, save your settings under ‘my report settings’. You can rename this custom report, schedule when it runs, and whether you want it sent to your email inbox on a particular day of the week, of the month, or every day. You will then be able to find your report under ‘custom reports’ in the reports tab.

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Ad Extensions Click Type

As discussed in Creating and Optimizing Sitelink Extensions, the benefits of using Sitelinks are numerous. We now have a new column available through the ‘Ad Extension by Keyword’ report and the ‘Ad Extension by Ad’ report – Click Type. Adding ‘Click Type’ to your performance report gives you full visibility into the overall performance of your ads when they are served with ad extensions.

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Prior to this update, the Ad Extensions by Keyword Report and Ad Extension by Ad Report provided you with information only on the clicks occurring on the ad extension itself, not clicks on the ads headline. Adding the Click Type column to your Ad Extension by Keyword and Ad Extension by Ad reports, gives you visibility into the performance of the entire ad, including the performance of your Sitelink Extensions, as you can see below.

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Quality Score and Quality Impact Reports -

While you’ve probably noticed the Quality Score associated with your performance reports at the Campaign, Ad Group, and Keyword level, I’d like to bring your attention to the “Quality Impact” column available in the Keyword Performance report.

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Quality impact is a way to forecast possible impressions resulting from quality improvements. This column allows you to see estimates of how many impressions you could gain by optimising your keywords with a low Quality Score, helping you to focus your optimisation efforts on the terms that will provide you the higher number of impressions after optimisation, and therefore the greatest return on your time.

Quality score in Bing Ads ranges from 1-10, with 10 being the highest quality score you can achieve. You can find more information on our Quality Score here. Keywords with a quality score of 5 or lower are underperforming in the marketplace, meaning your ads will be less likely to show up when someone performs an online search, and you should focus on improving or removing these keywords.

When running a keyword performance report, to ensure that you are only pulling data for the keywords with a quality score of 5 or lower, you can use the filter option within the reports tab. When you expand the filter option, you then just need to select quality score and tick 5 and lower.

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When you have run your keyword performance report with the quality impact column, the report will then report a forecast on the impact of optimising your keywords quality score. The results will wither be 3 (could gain more than 500 impressions each day), 2 (could gain between 100 and 500 impressions each day) and 1 (could gain less than 100 impressions). If no data is returned in your report for some keywords, there will not yet be enough performance data for Bing Ads to forecast.

This report then allows you to see exactly which keywords you should spend your time on, to ensure you are only focusing your time on the keywords the will give you a great return for the time and effort you put in.

Keyword and Landing Page Relevance

Part of your keywords’ quality score is calculated based on the relevancy of your keyword to your landing page (the website your ad sends potential customers to), and the landing page user experience. When optimising your keywords performance it is really important to remember to review these aspects of your quality score.

In addition to Quality Impact, you can also add Keyword Relevance, Landing Page Relevance and Landing Page User Experience to your Keyword Performance Report. These columns are also available at campaign and ad group level.

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In the report your keyword relevance is scored 1-3 (with 3 being the highest score) and your landing page relevance and landing page user experience are scored 1-2 (with 2 being the highest). This report allows you to see which areas you need to focus on, and if you also run the Share of Voice report, from the first reporting blog, you can see what share of impressions you are losing due to the above quality score components.

To improve you keyword relevance you should look to –

1. Improve the relevance of your ads

2. Write compelling ads

3. Remove any underperforming ads with low click-through-rate

4. Ensure you are only using keywords that are relevant to your website and landing page

5. Assign keyword match types appropriately

6. Delete any underperforming keywords

7. Use a strong negative keyword list to remove any irrelevant traffic

 

To improve your landing page relevance you should -

1. Group related keywords and ads into their own ad groups. For example, if you're a tea retailer you could have separate ad groups with keywords and ads for green tea, black tea, and herbal tea

2. Create a landing page that gives potential customers an overview of your products or services (for example, the different types of tea you sell)

3. Create individual landing pages for each of your products or services (such as green teas, black teas, and herbal teas) to ensure you are sending potential customers to the page most relevant to them

 

To improve your landing page user experience you should –

1. Ensure your landing page is organised and easy to navigate through

2. Ensure your landing page is easy to read, with lots of relevant content

3. Not use excessive amounts of flash

Device Reporting

To help you see how much of your paid search traffic comes from each device type or device operating system, you can add the device type and device OS columns to your performance reports.

In the account, campaign and ad group performance reports you can add both the device type and device OS columns, enabling you to report on exactly which devices your clicks are coming from.

In the keyword performance report you are able to add the device type column, allowing you to see where clicks for each of your keywords are coming from.

Once you have run these reports you will then be able to pinpoint which of your keywords, ad groups or campaigns it may be worthwhile creating mobile, tablet dedicated ad groups or campaigns for. See our previous Bing Ads Academy Device Targeting Blogfor more details.

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By repeatedly running this report you can continue to move high mobile or tablet traffic terms into their own device targeting ad groups or campaigns – enabling you to benefit from the high click-through-rates and lower CPCs you receive from targeting the devices separately.

This blog completes our Bing Ads Academy series. We hope that you have found each of our blogs useful, and have enabled you to set up our latest features and optimize your campaign using our suggested best practices.

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Bing Ads Academy – Bing Ads Reports and How to Tailor Them to Your Optimisation Needs

In this blog we are going to go through the reports available to you through Bing Ads to help you optimise your accounts, and how you can tailor the reports to fit your needs.

The Bing Ads Standard Reports are split into 5 sections:

  • Performance
  • Change History
  • Targeting
  • Campaign Analytics
  • Billing and Budget

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This is the first of two blogs which will cover off the following reports available in the performance, change history and targeting sections. These will be the reports you use most often for optimisation.

  • Search Query Report
  • Website URL (Publisher)
  • Share of Voice
  • Negative Keyword Conflict

In the second of the two blogs we will go through how to adapt the standard performance reports to provide insight into -

  • Ad Extension Click Type
  • Quality Score and Quality Impact
  • Keyword and Landing Page Relevance

All of the reports can be found by navigating to the reports tab in the Bing Ads User Interface. Each report that you run will populate in the UI with the option to then download the report into Excel. Any reports that you have run recently will be stored in the Report History Section.

Once you have selected the report you wish to run, you then select the unit of time, the date range, the time zone and the format you wish the report to be in. The report can be run for all accounts and campaigns, or you have the option to specify the account or campaigns as below. If you select to run an ad group report it would also give the option to choose the ad groups you want in the report.

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As their name suggests the Standard reports are just default reports that we believe you will find useful. The key thing to note with all of our reports is that we allow you to customise them to meet your specific needs. You can do this through the ‘choose your columns’ and ‘filter’ features.

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Once you have customised a report using ‘choose your columns’ and/or ‘filter’ you then have the option to save the report as a custom report under ‘my report settings’. If you choose to save the report as a custom report you can rename it, and schedule it to be run and sent to your email inbox on a particular day of the week, of the month or every day. Once you have saved this custom report it will then be listed in the ‘custom reports’ section of the reports tab ready for when you need it.

All of our standard reports in the performance section will provide you with Impressions, clicks, spend, CPC and CTR data, and you can pull these at keyword, destination URL, ad, dynamic text, ad group, campaign and account level.

Search query report

The search query report is a performance report that shows you which search queries are causing your ads to display on the Yahoo! Bing Network. The search query report includes information on impressions, clicks, click-through rate, and average position for those search queries that have triggered your ads and with this information you can then refine both your keyword and negative keyword lists.

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If you see any search queries in the report that you definitely do not want your ad to appear for you can add these as negatives straight away. For this report we would recommend adding ‘keyword’ as an extra column so that you can see what search queries are matching to your specific keywords. You are also able to add the column ‘Delivered match type’ so you can see which match type is causing your ad to show, allowing you to decide if you should amend any of your broad terms to phrase or phrase terms to exact.

If you see any keywords in the report that you don’t have in your account, but are matching to because of broad or phrase match, we strongly recommend that you do add these keywords with exact match. Exact match keywords tend to have a higher CTR and a lower CPC than phrase or broad match terms, so by adding the terms you are currently broad or phrase matching too as an exact keyword you should see yourself saving money on those terms.

Website URL (publisher) report

When advertising on the Yahoo! Bing Network you have the option to advertise on just Bing and Yahoo! Search owned and operated sites, or owned and operated and syndicated search partner sites. By advertising on both owned and operated, and syndicated search partner sites you will benefit from an increased level of traffic to your website. The Website URL (publisher) report allows you to see which of the syndicated search partners your ads are appearing on, allowing you to evaluate their performance.

If you see any sites from the syndicated search partner network that you think are not performing well enough for you, i.e. not providing you with a good enough CTR, you can then block these sites in the user interface or editor tool. In the user interface you will find the website exclusions option within the campaign settings option. You will need to add one website per line and to exclude an entire domain you just need to leave off the ‘www’ (e.g. contoso.com).

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In the editor tool you will find the website exclusion option within the campaign targeting hub. Again as you do with the UI you should enter one website per line and to exclude a whole domain you just need to leave off the ‘www’.

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We recommend to check the Website URL (publisher) report every month or so to ensure that you are happy with the performance you are receiving from the sites available on the syndicated partner network.

Share of voice report

The share of voice report shows you the impressions we estimate you're losing to competitors because of your budget, keyword bids, keyword relevance, landing page relevance, or current position on search results pages. The report is run at keyword level and provides you with all of the details you need to pinpoint exactly where you need to focus your optimisation efforts. Once you have pulled the report you can graph the results to provide you with an easy-to-view snapshot of the data.

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If your keywords are losing impressions due to budget or bids you can then make the decision of whether you are happy to increase them. Maintaining your rank is key in search advertising - we tend to see that the majority of traffic comes through the top 3 positions, so if you are losing impression share to your competitors through rank it may be worth bidding a little bit higher. If your keyword relevance is causing a loss in impression share, we would recommend you go through and review the keywords, and ad copy related to those keywords, and your account structure. Lastly, if it is your landing page relevance that is impacting your impression share consider reviewing your landing page choice and content to make them more relevant to your ads and keywords.

By working on these particular areas and correcting any areas of concern, you should then see an increase in the number impressions you receive. We recommend checking this report every couple of months to ensure you are always receiving your share of impressions, particularly when you have uploaded new keywords and/or ads into your account.

Negative keyword conflict report

Negative keywords are great for helping to ensure your ads only appear for the most relevant searches. Bing Ads allows you to set negatives in both phrase and exact match. Because of the different match types available, you may find that some of your negatives are actually preventing your ads from appearing on your selected keywords, causing a negative keyword conflict. This may be especially true if you have transferred broad match negatives into your account from a Google AdWords account, as Bing Ads will change these to phrase match negatives.

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The negative keyword conflict report will tell you which of your negatives are preventing your ads appearing for which of your selected keywords. It will also tell you whether your negative keyword conflicts are at campaign or ad group level. To remove a negative keyword conflict, you can either delete the negative or amend the match type associated with it. Removing these negative conflicts will help avoid blocking relevant traffic, and should increase the traffic to your website. We recommend to keep an eye on the conflict report, particularly after you have imported or made changes to your negatives or keywords.

We hope that you find each of these reports and the column customisation feature useful. Look out for next week’s blog when we will cover off how to report on quality score and quality impact, ad extension click type, as well as keyword and landing page relevance.

Other blog posts that appeared in the Bing Ads Academy series:

Bing Ads Academy – Importing your Google AdWords Campaigns into Bing Ads

Bing Ads Academy – Using Device Targeting on your accounts

Bing Ads Academy – Creating and Optimising Sitelink Extensions

Bing Ads Academy – Creating Location Extensions in Your Account

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