Michelle Fears

Partner/Channel Marketing Manager

Janes of Digital: Power Networking at the Worldwide Partner Conference

We’re excited to announce that Bing Ads is presenting the popular Janes of Digital series at next week’s Worldwide Partner Conference (#WPC15) in sunny Orlando, Florida. WPC is an annual partner conference to help inspire partners and Microsoft on winning together.

This year, there will be many great chances to engage with women in technology through panels, events and sessions. Our #JanesOfDigital series will compliment this lineup nicely as it was designed for professionals (women and men) in the search and digital space to come together to network and learn from each other.

Nickie Smith, Bing Ads SMB Global Marketing Director states, “There are a lot of great women in the industry and we wanted to bring them together to build a community and provide a forum at events where they could come, meet, network, share their stories, and basically just have fun.” Bing Ads is honored to be a part of the powerful #WPC15Women community this year.  

Janes of Digital: Power Networking at WPC will focus on inspiring women (and men!) on “power networking,” with a special emphasis on making the most of their connections during the conference.

During this event, attendees will hear from executive coach Lisa Marie Jenkins and dive into the world of personal branding, learn to create the perfect personal pitch and gain tips to quickly build more genuine connections.

Attendees will receive free professional headshots, Bing swag, light snacks and actionable content to help strengthen their networking skills.

Please spread the word with your networks --  #JanesOfDigital, @BingAds, #WPC15Women and #WPC15.

Event: Janes of Digital presents Power Networking at WPC

Date: July 13, Monday

Time: 12:45 PM-1:45 PM EST

Location: Community Hub Theatre – Orange County Convention Center

Note: There is no registration for this event. First come, first serve. The first 50 attendees will get a Bing Power Networking swag bag, so show up early!

Speaker bio

Lisa Marie Jenkins is an executive coach and founder of Igniting Brilliance through Feminine Leadership, and has spent over 20 years in the IT channel in senior sales and marketing roles within Fortune 500 companies.  She’s a former CRN Woman of the Channel and a regular blog contributor to the Huffington Post. Lisa Marie is also leading two other sessions at WPC: “The Vision Project: Wisdom to play big!” and “Gender & Generation Diversity: A 21st Century Economic Imperative”. Visit the WPC 2015 Session Catalog to learn more.

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Mark Your Calendars: Free Bing Ads Holiday Campaign Webinar on Thursday, October 16th

This year, Thanksgiving is on November 27th, which means Black Friday is November 28th and Cyber Monday is December 1st.

The countdown is on and your customers are already shopping. Research for the perfect gift starts with search: are your holiday ads ready? Is mobile part of your strategy? Are your ads enhanced with Sitelink Extensions

Our Bing Ad specialists, Eric Duerr and Peter Haubold, have put together this informative webinar to share key insights on how to capitalize on this $601 billion business opportunity[1], run your ads at the right time and increase their relevancy.

If you missed our last webinar on September 9th, this is your opportunity to dive into the nuts and bolts of a highly successful search strategy for the upcoming holiday season. Register here to join us on Thursday, October 16th at 11am PST.


[1] National Retail Federation 2013 Holiday Report


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Free Digital Advertising Webinar + Bing Ads Trial for Microsoft Partner Network Members

We’re excited to kick off our first webinar with the Microsoft Partner Network to help enable cloud-centric businesses to reach more customers. This webinar is an exclusive event for Microsoft Partner Network members, so if you aren’t already a member, enroll now for free. Once you’ve enrolled, you can then register for the webinar.

About the Webinar

Do you want to drive leads and profitability with digital advertising, but don’t know where to start? If so, attend our upcoming webinar where we'll demonstrate how search behavior, industry insights, and Bing Ads can drive leads for your business.

What: How to Use Digital Advertising to Drive Leads for Your Cloud Practice

When: Tuesday, October 14, 2014 at 8:00AM Pacific Time

Where: Online via Lync

Who: All Microsoft partners are able to participate. Specifically, if you’re interested in one of the following business areas or competencies, you should highly consider attending:

  • Bing Ads, Search Marketing, Digital Advertising
  • Cloud Services, IT
  • Marketing, Sales
  • Partner Business Decision Maker, Partner Marketing, Partner Sales, Partner Training
  • Content Management, Digital Advertising, ISV/Software, Learning, Midmarket Solution Provider, Search, Web Development



  • Elizabeth Parker: Bing Ads Partner Sales Executive, Business Development
  • Michelle Walls: Marketing Communications Manager for Bing Ads


How to Register:

After enrolling in the Microsoft Partner Network, you can then register for the webinar. Webinar attendees will receive an opportunity to trial Bing Ads for free!

Be sure to check out these additional resources to learn more about the Digital Advertising competency within the Microsoft Partner Network:


Questions? Comments? Leave them below, or ping us on Twitter.

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Free Holiday Webinar on October 2nd: Black Friday, Cyber Monday and Beyond

Holiday shopping starts with a search... are your ads ready?

Join MasterCard and Bing for a free webinar October 2, 2014 11AM PST (2PM EST) when we will discuss: 

  1. How to plan your online ad budget
  2. Reaching your local audience effectively
  3. Explain features of using online advertising that can help your business this holiday season.


Click the image below to register:

Bing and MasterCard are bringing you this timely and relevant webinar for small businesses. With holiday season right around the corner, this 60 minute webinar will ensure businesses know how to use online advertising to capture the most market share from Black Friday through Cyber Monday and right through the peak shopping days. 

Our participants will be:

Lisa Raehsler: In addition to being a MasterCard Biz contributor, Lisa is the founder and principal strategist at Big Click Co., an online advertising company and Google AdWords Partner, specializing in strategy and management of SEM and PPC for search engines, display, retargeting, and social media ad campaigns. Lisa has led strategy on hundreds of PPC accounts and puts her experience into practice every day as a thought leader in integrating clients’ search campaigns across earned, owned, and other paid media. Lisa frequently lends her expertise to the search industry through organizational involvement, speaking, and writing. Lisa’s speaking engagements include SES, OMS, MIMA, HeroConf, and SMX conferences, as well as private and public events. As a columnist for ClickZ and Search Engine Watch, she writes on the topic of paid search.

Allen Klein: Allen has worked with SMB and premium customers at Microsoft, and has a passion for driving exciting PPC results. He has worked extensively across Bing Ads and Google Adwords, and enjoys connecting data to tell rich stories in search, and across the industry. More often than not, you can find Allen with other coworkers “nerding” out over Excel and finding new insights from seemingly routine data.

Interested in joining us? To reserve your spot, register online now!

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Canadian Case Studies: How Two Companies Discovered the Power of Bing Ads

With 15 million unique searchers that represent 275 million monthly searches in Canada, the Yahoo Bing Network gives advertisers a huge opportunity to reach potential customers.1 Canadian advertising agencies OutReach Media and 6S Marketing have discovered just that — and are using Bing Ads to provide their customers with excellent search marketing results.

OutReach Media

In the case of advertising agency OutReach Media, Bing Ads has become a growing part of its search advertising solutions. The Canadian company has increased website traffic for its clients by using Bing Ads features like Sitelink Extensions and it’s used management tools like Bing Ads Editor to save time and help reduce costs for its clients.

Just Keep Livin (through 6S Marketing) 

Canadian agency 6S Marketing manages Just Keep Livin — actor Matthew McConaughey’s menswear line — and has achieved strong performance using Bing Ads. 6S Marketing began by using Bing Ads Sitelink Extensions to drive customers to different areas of the Just Keep Livin website. And the use of Bing Ads has helped the company increase sales with cost-effective advertising.

Interested in more agency resources? Visit the Agency Hub for the latest industry outlook, information on Bing Ads tools and training, and audience insights. 

1. The Yahoo Bing Network includes Microsoft and Yahoo sites in Canada.

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Drive Summer Sales with Bing Ads in Our Automotive Webinar on June 26th

For automotive shoppers, April through August is a hot buying season — 86% of these shoppers regularly search online when looking to buy. To help you take advantage of this year’s buying season and the automotive industry’s growing search marketing opportunity, we’re hosting a webinar with automotive advertisers in mind. 

Join us to learn how to Drive Summer Automotive Sales with Bing Ads. If you do and then open a new Bing Ads account, you can get a $100 coupon for your new campaign*.

June 26, 2014

8:30–9:30 a.m. (PDT)

Register today

During the webinar, Bing Ads experts Lucy Wang and Melanie Reed will explain how advertisers can get their ads in front of consumers that are ready to buy—and stand up against the competition. They’ll also discuss best practices to help you take advantage of consumer trends to drive profitability, optimize search marketing campaigns, and share how Bing Ads can help you capture 10 Million monthly automotive searchers that are not reached on Google.[1]

Meet our Bing Ads experts:

Lucy Wang, Vertical Marketing Lead

Lucy Wang as more than 13 years of experience in e-commerce, m-commerce, consumer enterprise product management and marketing. Additionally, she has eight years of hands-on SEO and SEM experience within the travel, hospitality, entertainment, people search and employment solutions industries. Wang is also a big proponent of data-driven decision making, and loves research, analytics, Big Data and market insights. Wang holds an MBA from the University of Washington and a Master of Science degree in Computer Science from City University.


Melanie Reed, Bing evangelist

Based in San Francisco, Melanie Reed promotes the value of Bing and Bing Ads through engagement with premium agencies, key advertisers and search industry influencers. Reed is passionate about search marketing and enjoys highlighting Microsoft’s continued innovations to Bing and the Bing Ads platform. Prior to joining Microsoft in 2006, Reed managed paid search campaigns at QuinStreet, and also held several roles at LookSmart where she helped the company to launch and grow their first paid ad products. Reed holds a Master of Arts degree in sociology from the University of Arizona and a Bachelor of Science degree in communications from Missouri State University.

Questions? Comments? Leave them below, or else ping us on Twitter.

[1]  comScore qSearch (custom), US, March 2014; industry categories based on comScore classifications.

* Offer Details: Offer expires July 31, 2014 (midnight U.S. Pacific Time), and applies only to advertisers opening a new Bing Ads account; a new Bing Ads account is one that has been open fewer than 30 days prior to the date of coupon redemption. Ads must be stopped after $100 ad credit is used up or within 90 days from coupon redemption, whichever comes first, or your credit card will be charged for advertising clicks. It is the sole responsibility of advertisers to monitor their Bing Ads accounts. Limit: one ad credit per new advertiser. Offer valid only to residents of the 50 United States and Washington, D.C. A form of payment must be entered into your account at the time this coupon is being redeemed and prior to your account going live to take advantage of the credit. This offer may not be combined with any other offer or discount, separated, redeemed for cash, transferred, sold, or bartered. There is a minimum bid requirement of $0.05 per clickthrough. Search listings are subject to editorial review. See Advertiser Terms and Conditions for more details at sign-up. Other terms and conditions may apply.

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