To help advertisers understand their campaign performance in Bing Ads, we have just released two new features: Dimensions Tab and Performance Comparison Graph.
I. Dimensions Tab
The first new feature, Dimensions Tab, provides one-click performance reports on your paid search campaigns. Check out the video clip below, or read more about it in Coming Soon: Dimensions Tab Houses Your Favorite Performance Insights.
The Dimensions Tab is the fast shortcut to the most important performance details of your advertising campaign. For example, with just a single click from within the Campaigns page of the Bing Ads Web UI, you can pull performance data of up to 200,000 search terms for your account, campaign or ad group into the UI, see their performance pattern in the Bing exclusive Distribution graph, and visually filter them to a few search terms important to you. This can be accomplished in just a couple minutes. Without this feature, you may have to spend 30 minutes to download the Search query report from the Reports tab and then analyze it in Excel in order to find the few search queries important to you. The Dimensions Tab saves you time by reducing this to a few clicks in one page.
With another click within the Dimensions tab, you can hit another “dimension” where you can see up to 200,000 Geographical locations, Publishers, or entries of yet another dimension type.
In the screenshot below, the Search terms report under Dimensions tab displays 27,421 search terms both in the graph and in the grid:
Clicking the lowest non-zero bar in the Avg CPC graph (the little orange bar close to the bottom of the left most graph above), you instantly find the search terms that have the lowest Avg CPC. There are 205 such search terms, out of the original 27,421, as shown below:
II. Performance Comparison Graph
The second new feature, Performance Comparison Graph, measures and compares your campaign performance to a benchmark, using a history of your campaign data. See Bing Ads initial post on performance comparison graph. The elements of this feature are illustrated below:
Use this graph to see:
- Intra-week cyclicalityof your advertising performance. Notably, performance on weekend days compared with weekdays (weekend markers).
- Comparison between the current period and a previous period, on a daily basis and aggregated level (Comparison trend line and Comparison summary).
- Comparison between any day and its moving average. See how the moving average is calculated. By a mere glance at current period curve against the moving average curve, you can quickly single out the days that had a performance outage (unexpected dip or surge) that warrant your immediate investigation.
- Likely causes of the observed performance - shown as Change history markers on top of the trend graph.
In the example below, you see Spend surge on Wednesday, 10/2, against Wednesday’s Moving Average:
What might have caused this? Click the Change History Tab and to see- it might have been caused by the 5 changes you made to your campaigns on Tuesday, 10/1.
Need your feedback
Would love to hear your feedback. Please send feedback to BIPilots@microsoft.com