Christen Anderson

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Bing Ads Pros: The Gift That Gives Year 'Round

Everyone is busy this time of the year. With that in mind, we want to make it easy for you to either find a Bing Ads expert to help with your campaigns, or to become an expert yourself and land a spot in the Find a Pro directory. If you’re already accredited, this post also includes the steps to ensure you are included in our business directory so prospective clients can find and get in touch with you.

To become a Bing Ads Pro, just follow the steps below. Then, opt into Find a Pro (see below), or find a pro now to put a bow on your campaigns for the holidays.


Three Steps to Becoming a Pro:

1.) Train on the new course offering

We’re recently updated and improved the Bing Ads Accredited Professional Program with new and revamped courses, as well as updated exam questions. This list highlights the new materials and suggests courses we think will be of interest.

2.) Take the exam at your own pace with ‘pause’

When taking the exam, you can take a break by closing your browser window or shutting down your computer. When you come back, the exam will resume right where you left off.

3.) Get the benefits, including Find a Pro

Successfully passing the exam confers several benefits, including enrollment in our Find a Pro Directory.  With more than 2,000 members, the Find a Pro Directory makes it easy for advertisers who need help on their campaigns to find you.

Now that you’re a Bing Ads Pro, don’t miss out on the opportunity to drive more business to your company. Opt in to Fund a Pro today with these steps:

  • Go to your My Dashboard.
  • At the bottom of the page, next to My Profile,  select Edit.
  • Make sure you have done the following:
    1. Under Membership Directories, select the button next to Find a Pro & Membership Directory.
    2. Under Agreements, check the box next to I agree to the Terms & Conditions.
    3. Also under Agreements, verify your Bing Ads Customer ID. (Need help? Click the ? button.)
  • Click Submit to update your member profile.

  • On the next screen, click Update Now to update your company profile. Note that this step ensures your company – and your individual information –will be included in the Find a Pro directory. If there is no company profile, your member profile will not display in the Find a Pro directory.

  • Under Agreements, check both boxes.
  • Click Submit to update your company profile.

That’s it! Your profile will be updated and displayed in the Find a Pro directory in two to three hours. Don’t forget to enjoy the other benefits that come with being an accredited professional including our recently updated badge and certificate you can print at home. You earned the benefits, so don’t miss out!

Happy Holidays from the Bing Ads Accredited Professional Program!

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New Content and Course Offerings for the Bing Ads Accredited Professional Program

We’re pleased to announce that we’re updating and improving the Bing Ads Accredited Professional Program. This update includes revamped courses as well as new ones. Our exam also has new and updated questions. The list below highlights the new materials, where to find them, and suggests courses we think will be of interest to you. We also have included a new pause “feature” for our program, so it’s easier to fit exam-taking into your busy schedule.

Content Highlights

Conversion Tracking with Campaign Analytics. Understanding how successful your ads are at gaining “conversions” such as a sale or sign-up is a critical part of getting the most from your ad expenditures. In this course, you’ll learn how to set up your account to track conversions, how to use different conversion “goals” to measure campaign success, and how to track earnings and costs for each conversion.

Long Ad Titles and Smart Search. One of the powerful features in the new Windows 8.1 is Smart Search, an advanced search tool. Smart Search’s ability to send people exactly what they need will help boost the performance of ads using features such as long ad titles. Our training course shows you how.

Bing Ads Targeting. Targeting ads is a great way to gain exposure with customers who are most likely to be interested in your product or service. Be sure to see our training course around mobile advertising. Targeting ads to mobile devices is a great way to drive calls and traffic to your store.

Ad Extensions. Ad extensions help you create ads that are more actionable and relevant to searchers. You can design ads that enable click-to call; give local searchers the ability to easily find and map your location, or add specific details to an ad that make a click-through more likely. Learn more about these powerful features in our course.

Here’s a complete list of new and updated content:

New courses

Updated courses

Take your time – now pause your exam

Along with new content, we’ve given you the ability to better manage your time spent with our exam. Now you can “pause” during our exam, close the browser window, even shut down your computer. When you come back, the exam will resume right where you were. Enjoy the extra time on the exam and get accredited today.

Enjoy the improvements of Bing Ads Accredited Professional Program!

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Bing Ads Accredited Professional Program has New Certificates and Badges

Welcome again to the new look for Bing! We’ve been busy here at the Bing Ads Accredited Professional program, and you can see the results on our site.

As you know, joining the Bing Ads Accredited Professional program brings some great benefits. These include: Use of our official badge in your marketing materials, including your website; a certificate that confirms your accreditation; a listing in the Find a Pro Directory to connect with potential clients; and industry recognition in the Accredited Professional Membership Directory.

To go along with these benefits, we’re now offering an improved look and feel to our materials. Updates include a new logo that you can see throughout the site, including Find a Pro and Membership Directory; exam colors now aligned to our brand; and refreshed program communications. Not only do you get the new look and feel of the brand, you also get the updated badge and certificate you’ve earned by becoming accredited.

Join the new look – retrieve your certificate and badge

Preview

Printable Certificate

Badge

 

To print your new certificate...

  1. Go to My Dashboard (sign in, if you haven’t already).
  2. At the top of the page you will see the text “Congratulations! You are a Bing Ads Accredited. Professional. Please use this link to retrieve your certificate.” Click “use this link”.
  3. New certificate will open – print and enjoy!

(Tip: Printable certificates are localized for each market in which the program is live. Sign into your market’s page to receive the localized version.)

To get your updated badge... 

  1. Go to My Dashboard (sign in, if you haven’t already).
  2. At the bottom of the page you will see a section named “Accredited Professional Badge.” Choose the type of file you wish to download (PNG or TIF) by clicking the hyperlinks.
  3. Copy or save and begin to use.

(Tip: Members like to include this badge on materials such as their website, blogs, business cards, and more. For full guidelines visit Badge T&Cs. Also, badges are localized for each market the program is live in. Sign into your market’s page to receive the localized version.)

If you are not seeing the certificate or badge benefits and you are an active member, ensure that you have agreed to all Terms & Conditions and have provided your Bing Ads Customer ID on your profile page. To edit your profile page click “Edit” next to “My Profile” on My Dashboard.

As always, thanks for being a part of our program!

Christen Anderson

Bing Ads Accredited Professional Program Manager

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Find a Pro to Help Manage Your Bing Ads PPC Campaigns

Everybody's got something they're passionate about, something they were born to do.

For some, that passion can drive them to start a business where they can do what they love all day long... as the saying goes, if you can manage that, you'll never work a day in your life.  But what if chasing down that dream has you overwhelmed and discouraged? What if managing all the details of building your business from the ground up is taking too much time away from the part that you're passionate about? What if increasing exposure for your business to your potential customers online is one of those details?

Fortunately, there are people out there who live and breathe those details because that's what they're passionate about. If you'd love to find a PPC expert who'd thrill at the prospect of diving into your Bing Ads campaigns (or creating them for you), finding ways to improve your return on investment and identifying opportunities you didn't even know existed, then you should check out the Find a Pro directory.

Find a Pro is a listing of Bing Ads Accredited Professionals who have opted-in to have their information included in this directory so that business owners who'd rather spend more time managing their business than their PPC campaigns can find the help they need. If you're considering hiring a professional to take charge of your PPC efforts, the Find a Pro directory is a great place to start.

If you're a PPC expert yourself and you'd like to be added to this directory, you can start on your way to doing just that by becoming a Bing Ads Accredited Professional.

 

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Add Bing Ads Accredited Professionals to your Spring Cleaning List

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We all may be spending a bit more time inside lately as spring seems to be making a fashionably late entrance which only means there is more time for what many of us love do this time of year, SPRING CLEANING! Wikipedia defines spring cleaning as: The most common usage of spring cleaning refers to the yearly act of cleaning a house from top to bottom which would take place in the first warm days of the year typically in spring, hence the name.

As in top to bottom, inside out…it’s time to get things back in order, including getting renewed for Bing Ads Accredited Professionalprogram! Many of you have taken the exam around this time of year in the past so it’s time to check this off your spring cleaning list. Quite a bit has happened since a year ago for the program so we have compiled a list for you below to get the low down.

Updates of Bing Ads Accredited Professionalprogram since last June:

  • New markets: We are now live in the following markets & languages:
    • English in United States, United Kingdom, Canada, India
    • German in Germany
    • French in France
    • Brazilian Portuguese in Brazil
    • Coming soon we will also include Spanish in Spain and our LATAM site and Italian in our Italy site. Stay tuned!
  • Text based training: We’ve moved away from video trainings and replaced them with training you can access anywhere. We now offer 29 topics such as Choosing Keywords, Writing an Effective Ad, Target Ads, and more. We have moved to text based training to create efficiencies to ensure we can get our training content to you as quick as possible and to allow you to have more options to train! View them online, print them to review later or use our social media bar at the bottom of the page to share them via Facebook, Twitter, and email.
  • Video: Watch our new video for an overview of the program, benefits of being a member, and tips on getting started.
  • New exam and platform: We’ve updated our exam to reflect our training updates. This includes 100 updated exam questions and a new feedback question that allows you to offer your exam feedback. We have also moved our questions to a new exam platform that is considerably easier for to use. Enjoy!
  • New program benefits: Now once you are accredited you can print out your very own Bing Ads Accredited Professional certificate! On top of that we have also added a language filter in our Find a Pro directory. As a member you can add languages you or your agency support and as customer looking for a pro they can easily search by the languages they need their campaigns in.

Don’t let dust settle on your membership, be sure to get renewed today to continue enjoying being an Accredited Professional. Below are the easy steps to get renewed!

  1. Review the updated 29 training modules.
  2. Pass the exam.
    Take the 100-question exam, and score at least 80 percent to achieve accredited status.
  3. Enjoy the member benefits.
    Accredited members can:
  • Use our official badge in your marketing materials, including your website.
  • Print the certificate that confirms your accreditation.
  • Get listed in the Find a Pro Directory to connect with potential clients.
  • Enjoy industry recognition in the Accredited Professional Membership Directory.

Get started now– happy Spring Cleaning! :-)

Christen Anderson – Bing Ads Accredited Professional Global Lead

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Find a Pro Directory - Update Your Member Profile

While anyone can access our free training offered through the Bing Ads Accredited Professional Program, successfully passing the Accredited Professional exam grants you enrollment in our Find a Pro Directory.  With over 1660 members, the Find a Pro Directory connects you with advertising and marketing professionals qualified to meet your Bing Ads campaign needs, and is marketed to potential customers through our newsletters, social media, and website.

Please update your member and company profiles to be sure you are displayed in the directory. We appreciate your membership and want to make sure you’re enjoying the benefits you’ve earned.

Follow these steps to update your profiles:

1. Go to your My Dashboard.

2. At the bottom of the page next to My Profile select Edit.

3. Make sure you have done the following:

  • Under Membership Directories, select the button next to Find a Pro & Membership Directory.
  • Under Agreements, check the box next to I agree to the Terms & Conditions.
  • Also under Agreements, verify your Bing Ads Customer ID. (Need help? Click the ? button.)

4. Click Submit to update your member profile.

BAAP_find a pro5. At the thank-you screen that follows, click Update Now to update your company profile. Note that this step ensures your company—and your individual information—will be included in the Find a Pro directory. If there is no company profile, your member profile will not display in the Find a Pro directory.

BAAP_update now6. Under Agreements, check both boxes.

7. Click Submit to update your company profile.

BAAP_Submit

That’s it! Your profile will be updated and displayed in the Find a Pro directory in two to three hours.

As always, thank you for being a part of the Bing Ads Accredited Professional program.

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